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Experian Hitwise Travel Report - Feb 2011

Overall US Travel visits increased 4% in February 2011 vs. January 2011 | The top visited website was Google Maps receiving 14.66% of all Travel visits. MapQuest.com was 2nd receiving 5.95% followed by Expedia.com with 3.29% | The top search term was “mapquest” (3.64%) followed by “google maps” (1.45%) and “southwest airlines” (.98%) | Visits to Agency sites increased 6% in February 2011 | Visits to Destinations and Accommodations sites...

Experian

Experian Hitwise is an online measurement company and the data in the report is based on our US sample of 10 million Internet users.

  • Overall US Travel visits increased 4% in February 2011 vs. January 2011
  • The top visited website was Google Maps receiving 14.66% of all Travel visits. MapQuest.com was 2nd receiving 5.95% followed by Expedia.com with 3.29%
  • The top search term was “mapquest” (3.64%) followed by “google maps” (1.45%) and “southwest airlines” (.98%)
  • Visits to Agency sites increased 6% in February 2011
  • Visits to Destinations and Accommodations sites increased 10% in February 2011
  • Visits to Transport sites increased 3% in February 2011
  • Visits to Map sites increased 2% in February 2011
  • Visits to Cruise sites decreased 1% in February 2011

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Experian® is a global leader in providing information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Using our comprehensive understanding of individuals, markets and economies, we help organizations find, develop and manage customer relationships to make their businesses more profitable.