Addressing the most complex challenges in the 21st century, former Managing Editor of WIRED Magazine Peter Leyden speaks on "The Next Tech Paradigm Shift " during the Tuesday, June 21 general session of the 2011 Hospitality Industry Technology Exposition and Conference (HITEC®). HITEC 2011 is June 20-23 at the Austin Convention Center in Austin, Texas.

Leyden's presentation focuses on developments in new media and technology, and how these changes affect everyone. He touches on telecommunications, biotechnology and energy, as well as new media and the trend toward collaboration and engagement in regard to Apple, Google and social media avenues.

"Mr. Leyden is a big picture thinker who delivers insights attendees need to know to succeed in the 21st century," said Frank Wolfe, CAE, CEO of HFTP. "By drawing connections among complex issues like technology, the economy, politics, demographics and energy, attendees will leave the session with a fresh perspective of what the future might hold for technology."

Peter Leyden is CEO of Next Agenda, an innovative Silicon Valley start-up whose mission is to help solve some of the biggest, most complex challenges of the 21st century. Leyden is the co-author of two books on megatrends: The Long Boom and What's Next? Also a respected journalist, he served as a Newsweek special correspondent in Asia, and now frequently appears as a commentator and analyst in the media, discussing trends and technology.

A future trends and technology expert, he began his career as the managing editor of the original WIRED magazine, and at the center of the Global Business Network's pioneering think tank on the future. Leyden recently served as director of the New Politics Institute, a think tank helping those in politics understand the transformation in new media and in the demographics of the United States.

HITEC 2011 is the world's largest hospitality technology exposition and conference. It offers attendees essential education, access to experts and hospitality technology vendors, the opportunity to network with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.

Attendee registration and the Housing Bureau are now available on the web site. Visit HITEC.org for complete information about all conference and exhibition events, including the conference schedule, a list of exhibitors, a map of the exhibit hall and the most current HITEC news.

For more information about HITEC, contact the HFTP Meetings & Special Events Department at [email protected], (800) 646-4387 or +1 (512) 249-5333.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

Katy Walterscheidt
Communications Specialist
+1 (512) 249-5333 (Ext 27)
HFTP

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