Best Western Debuts "Indie Films" Featuring Independent Best Western Hotel Owners
Short films celebrate the small business entrepreneurs behind the chain's hotels
Best Western International, the World's Biggest Hotel Family(SM), unveiled this week the brand's first series of Independent Films – three-minute documentaries that tell the inspiring stories of five Best Western hotel owners. These films exemplify the independent spirit and commitment to hands-on management of the brand's more than 2,200 individually owned and operated hotels across North America.
These unique films are also being entered within a number of regional and national film festivals in 2011, including the LA Shorts Fest, NXT Stage and Atlantic Film Festival, to further share the personal stories of Best Western's hotel owners, the backbone of the iconic hotel chain.
"Thanks to the dedication of our independent owner-operators and their ability to connect with guests, which is the essence of the hospitality industry, Best Western has become one of the most trusted and respected hotel brands in the world," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "Our owners have long been featured in Best Western advertising, and are truly the heroes of our brand. We want guests to peek behind the curtain to see the generations of hard work and commitment that have made our owners important contributors to their local communities."
The Best Western Independent Films feature the following hoteliers:
- Alnoor Tejpar, British Columbia
- BEST WESTERN PLUS Country Meadows
- BEST WESTERN PLUS Langley Inn
- BEST WESTERN PLUS Suites Downtown
- BEST WESTERN PLUS Regency Inn & Conference Center
- Bart Baker, Davenport, Iowa
- BEST WESTERN PLUS Dubuque Hotel & Conference Center
- BEST WESTERN PLUS Steeplegate Inn
- Bill O'Connell, Anaheim, Calif.
- BEST WESTERN PLUS Pavilions
- BEST WESTERN PLUS Stovall's Inn
- BEST WESTERN PLUS Anaheim Inn
- BEST WESTERN PLUS Park Place Inn & Mini-Suites
- Dale Gerstner, Jefferson City, Mo.
- BEST WESTERN PLUS Capital Inn
- Jim Cosgrove, Paradise, Paradise, Penn.
- BEST WESTERN PLUS Revere Inn & Suites
These films were created by Best Western and its partner advertising agency, New York-based Gotham, Inc.
About Best Western® Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power's 2017 North America Hotel Guest Satisfaction Index Study - ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.