5 Ways to Optimize Facebook Business Page — Photo by Milestone Inc.

Features such as Facebook like, places, deals, and custom landing pages help businesses establish brand awareness, reputation, and increase fan base. Here are five ways to optimize a Facebook business page:

  1. Like Button: this lets any user share your content with his or her friends on Facebook. When the user clicks the Like button on your website, an item appears in the user's friends' news feed with a back-link to your website.
  2. Facebook Places: uses a Facebook page to display your physical location and contact information. Users near your business can check-in to your Facebook Place, which again will become visible on their friends' news feed.
  3. Facebook Deals: this compliments Places by providing deals and coupons. It gives businesses the opportunity to reward customers when they check in on Facebook Places, which helps generate awareness, increase traffic, build customer loyalty, and a great conversion tool to increase online booking.
  4. Custom Landing Tab (Fan Gate): Having a custom landing tab for non-fans can also be defined using call-to-action requests from Facebook.
  5. Facebook Branded Pages: Facebook Branded Pages can be configured to display a website application based preview of your business website. It gives the ability to share information across multiple social media channels.
As Facebook is currently challenging Google as the Internet's favorite search engine, these features on Facebook help improve organic ranking and businesses can increase brand relevancy simply by providing users familiar and trustworthy buttons to share.

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Anil Aggarwal
CEO
+1 408-200-6871
Milestone Inc.

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