Report from the India Hotel Expansion Summit
19-20 May 2011
The India Hotel Expansion Summit, organized by Noppen took place on May 19-20, 2011 in Mumbai. With 120 attendees the event brought together government representatives, industry experts and members of the international community to discuss the pressing question of how to expand India’s hotel industry.
The most revered speech came from Ms. Jyoti Narang Chief Operating Officer – Luxury Division, Taj Hotels, Palaces & Resorts. She was a key speaker on day 2 of the event and her speech was eagerly anticipated by all attending delegates as she was due to give a talk on enhancing guest experience; and she did not disappoint. She gave an excellent presentation on customer expectations and how understanding customer behavior would enhance guest experience. She touched upon the differences between developed destinations and emerging economies and how there is contradicting customer behavior between the two. Delegates found three main points of interest in her presentation, how to ‘identify a target audience’, ’look at their lifestyle’ and ‘develop a hierarchy of needs’. She ended her speech by summarizing that hotels need to understand customer lifestyles to create and establish customer needs and expectations. They should use this information to convert their product and service design hence creating a brand proposition. She also stated that one needs to create an innovative feedback loop to understand and enhance your hotels for the future. Furthermore, on day 2 the global hospitality market was discussed by Mr. Sudeep Jain, Executive Vice President of Jones Lang LaSalle Hotels. He too was a key speaker at the event and made an interesting point about the fact that India (the whole country) has less hotel rooms compared to a major city like Beijing, China. He mentioned that key Indian cities like New Delhi, Mumbai and Bangalore have a long way to go to match up to their international counterparts but it looks promising and means only one thing, there is potential for growth. He spoke of the fact that the market is concentrated in the upscale and luxury markets, within a handful of cities and with only a few hotel owners or operators. However, with government initiatives, there is bound to be accelerated growth. There are campaigns like ‘Incredible India’, major infrastructure developments (such as airports and highways), tax incentives and 100% foreign direct investment (FDI) allowed in the hotel and tourism industry. “Nice, informative, decent networking”, Mahindra Chawla
Other notable speakers came from the Hotel Association of India, Marriott International, Pentair Water India Pvt. Ltd., KONE, SpaceBiz, Prem Nath & Associates, Zatti Arredamenti Snc, Starwood Asia Pacific Hotels & Resorts, Swarovski Lighting Business, Senyuan Furniture Group, dwp, ABB, Copaco, Electrolux, Parsvnath, Grohe, and Aqua Designs India Pvt. Ltd. “It is a commendable effort to bring developers, operators and vendors on a common platform.” WYNDHAM Hotels
In addition to all this, Electrolux used this event to launch their global 3D marketing movie and it was amazing. It was highly enjoyed by all the attendees and was perceived as really powerful and showed Electrolux means business. It was an excellent showcase of technology and innovative ideas to brand and market their products.
Noppen would like to express special thanks to the India Hotel Expansion Summit sponsors and supporters; Pentair Water, Zatti, KONE, Grohe, Electolux, Senyuan Furniture Group, Angelo Po, Pepsi Co, Swarovski, ABB, Copaco, SpaceBiz, Lasvit, Tai Ping, ILID, Yamaha, Aqua Designs, Ving Card and Gessi, as well as the high-quality attendees who came together to make this a very successful and informative event.