Updated for HITEC 2011, the iPhone and Android mobile applications, or "apps," are now available for free in advance of the 2011 Hospitality Industry Technology Exposition and Conference (HITEC). Featuring the conference schedule, exhibitor information, a new mapping feature and compatibility with both the iPhone and Android, the app offers customized conference content for attendees. Other Internet-capable smart devices can access a free mobile Internet version at www.hftp.org/hitecmobile. HITEC is less than two weeks away, June 20-23 at the Austin Convention Center in Austin, Texas. Releasing the app in advance of the show empowers conference attendees to strategically plan their time onsite.

"Our HITEC attendees are avid users of the latest technologies who demand the HITEC conference remain on the cutting-edge," said Frank Wolfe, CAE, CEO of HFTP. "With the HITEC app, conference-goers can quickly access the schedule and navigate their way through our top-notch educational sessions and the entire exhibit hall using their own personal smart devices."

The app offers many new features for HITEC 2011, including a unique mapping component where attendees can select the exhibitor they want to see and immediately pinpoint the booth location on the show floor. In addition, the app offers conference-goers a "My Schedule" feature where they can conveniently plan which education sessions to attend. The app also includes the HITEC education survey, giving attendees an opportunity to provide education session feedback in real time rather than after the conference concludes. This feature gives conference organizers a fresh perspective that will help plan future HITEC conferences.

iTunes storeAndroid Marketwww.hftp.org/hitecmobile

Produced by HFTP® (Hospitality Financial and Technology Professionals), HITEC is the world's largest hospitality technology exposition and conference. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.
Visit www.hitec.org for complete information about all conference and exhibition events, including a full conference schedule, Buyer's Guide with a list of exhibitors, a map of the exhibit hall and the most current HITEC news. For more information, contact the HFTP Meetings & Special Events Department at [email protected], (800) 646-4387 or +1 (512) 249-5333.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

Katy Walterscheidt
Communications Specialist
+1 (512) 249-5333 (Ext 27)
HFTP