Leveraging Social Media Buzz Into Results – an educational session
Milestone’s CEO joins a panel of thought leaders to discuss social media and revenue management challenges hotels face in today’s market. This educational session is hosted by HSMAI scheduled during its Revenue Optimization Conference in Austin, Texas
Event: HSMAI Revenue Optimization Conference
Session: Social Media: Leveraging the Buzz into Results
Date: June 20, 2011
Time: 2:15 pm
Location:
Austin Convention Center
500 E Cesar Chavez St
Austin, TX 78701-4001
Topics Covered:
The space where revenue management meets social media is a complex, fast-moving one and rapidly staking its claim as one of a hotel's biggest challenges.
This educational session presents a panel of thought leaders that will examine many issues such as:
- How can revenue management deal with a value proposition as defined by the consumer?
- How do you make decisions about using social media when you are constrained by many ambiguous success metrics?
- What is the impact of consumer review sites on traffic and pricing?
- Do you need an online content strategy to help shape the brand? If so, what does that look like and what can you do to influence the content on social media sites?
The panel will share some take away tactics to ensure you have a purpose-driven social media strategy to turn the buzz into results.
Speakers:
- Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.
- Cindy Estis Green, Managing Partner, The Estis Group
- Loren Gray, Director of E-Commerce, Ocean Properties, LLC
- Jessica Rivera, CRME, Regional Director, Revenue Management, Interstate Hotels & Resorts
For event info or to register, click here.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
Anil Aggarwal
CEO
+1 408-200-6871
Milestone Inc.
