Industry Update
Press Release14 June 2011

Leveraging Social Media Buzz Into Results – an educational session

Milestone’s CEO joins a panel of thought leaders to discuss social media and revenue management challenges hotels face in today’s market. This educational session is hosted by HSMAI scheduled during its Revenue Optimization Conference in Austin, Texas

share this article
1 min
Milestone Internet Marketing, Inc.

Event: HSMAI Revenue Optimization Conference


Session: Social Media: Leveraging the Buzz into Results

Date: June 20, 2011

Time: 2:15 pm


Austin Convention Center
500 E Cesar Chavez St
Austin, TX 78701-4001

Topics Covered:
The space where revenue management meets social media is a complex, fast-moving one and rapidly staking its claim as one of a hotel's biggest challenges.

This educational session presents a panel of thought leaders that will examine many issues such as:

  • How can revenue management deal with a value proposition as defined by the consumer?
  • How do you make decisions about using social media when you are constrained by many ambiguous success metrics?
  • What is the impact of consumer review sites on traffic and pricing?
  • Do you need an online content strategy to help shape the brand? If so, what does that look like and what can you do to influence the content on social media sites?

The panel will share some take away tactics to ensure you have a purpose-driven social media strategy to turn the buzz into results.


  • Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.
  • Cindy Estis Green, Managing Partner, The Estis Group
  • Loren Gray, Director of E-Commerce, Ocean Properties, LLC
  • Jessica Rivera, CRME, Regional Director, Revenue Management, Interstate Hotels & Resorts

For event info or to register, click here.


View source

Related Event

HSMAI Revenue Optimization Conference

Austin Convention Center — Austin, TX United States
event information

About Milestone:

For over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company. More information can be found at or on the Milestone Blog.

Anil Aggarwal
Phone: +1 408-200-6871
Send email