CHICAGO, June 13, 2011 – Amadeus, the leading global technology and distribution partner to the travel industry, invites HITEC 2011 attendees to take advantage of the expert insights, technologies, demonstrations and giveaways the company is bringing to Austin, Texas.

"Amadeus has been taking a deeper dive into today's technology landscape, and the trends and forecasts driving the hotel industry. We're excited to drive the conversation forward in 2011 and at this year's HITEC with a frank look at practical, actionable ways hoteliers can eliminate barriers to growth and the role that technology can play," said Vic Pynn, Executive Vice President, who heads up Amadeus' hotel IT initiatives for the Americas region.

On the Austin Convention Center exhibition floor and beyond, Amadeus will be featuring next-generation technologies, industry insights and takeaways to enable hoteliers to succeed:

Amadeus Technology Showcase – Monday, June 20, 1:30 p.m., Room 10C

Amadeus will host a cutting-edge hotel industry forum, "Transform your growth strategy NOW: Remove barriers between hotel technology, marketing and operations," based on its recently released in-depth report. A distinguished panel of industry leaders will discuss and explore how hoteliers can redefine their IT and business strategies and systems to achieve their corporate growth plans within the next three years.

Robert Cole, report author and founder of RockCheetah, a leading travel industry marketing strategy and technology consulting practice, will outline the findings and serve as moderator for the panel including: Flo Lugli, Executive Vice President of Marketing at Wyndham Worldwide; Mike Blake, Chief Information Officer at Hyatt Hotels Corporation; and Caryl Helsel, Director Central Reservations & Revenue Management at ARAMARK Parks & Destinations. Vic Pynn and Jérôme Destors, Director of Hotel IT, will host from Amadeus.

For more information on this session and to download the report, visit http://www.amadeus.com/hotelit/transform-your-growth-strategy-now.html

Tuesday, June 21 – Thursday, June 23, 10:00 a.m. until exhibits close

The Amadeus booth at HITEC (Booth 819) will feature information and demonstrations of two of Amadeus' flagship solutions: Amadeus Hotel Platform and Amadeus Revenue Management System. Attendees who participate in a demo will be entered into a giveaway to win one of two free iPads.

Previewed at HITEC last year, Amadeus Hotel Platform is an above-property solution that combines central reservation, distribution, property, content and revenue management systems into one fully integrated platform. Amadeus Revenue Management System (RMS) is a state-of-the-art solution for hotel revenue management that uses advanced forecasting models combined with detailed booking data to fill rooms at the most profitable price according to demand.

Monday, June 20 – HSMAI Revenue Optimization Conference

Amadeus will also be showcasing its Amadeus Revenue Management System at the co-located HSMAI Conference. Attendees who participate in a demo will also be entered for the iPad giveaway.

"Get social" with Amadeus at HITEC and beyond

Throughout HITEC, Amadeus will share conference updates, insight and commentary on Twitter via #AmadeusHITEC. And stay connected all the time with Amadeus and its hotel IT efforts by following @AmadeusHotel_IT and @AmadeusNews .

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About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus" solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC.

To find out more about Amadeus, visit www.amadeus.com.

Debbie Iannaci
Director, Public Relations
305-499-6448