Orlando, FL | Intelity, an Orlando based hospitality software solution company, continues to revolutionize the guest experience one app at a time with the worldwide implementation of its award-winning ICE (Interactive Customer Experience ™). As the world's first and only guest service interface providing a full array of hotel offerings, Intelity's ICE technology provides guests with a convenient way to access and coordinate their hotel needs instantly. Intelity continues to lead the way to the future of hospitality and will showcase a number of new properties, partners, announcements and the unveiling of the world's largest "ICE" sculpture during a press conference at Booth No. 615 at 10:30 a.m. on Tuesday, June 21.

Whether traveling on business or for pleasure, today's travelers demand efficient access to their world including their travel experience. ICE meets these desires with the simple touch of a screen. The customizable, branded interface allows hotel guests to arrange 30 services including in-room dining, transportation requests, spa appointments and much more, instantly via an in-room touch screen (ICE Touch); TV (ICE TV); smartphone (ICE Mobile); laptop (ICE Connect); or touch screen (ICE Lobby).

ICE not only brings state-of-the-art technology to the guest, but also fully integrates into the hotel's POS and PMS systems, opening the door for more opportunities to grow revenue and increase efficiency for the hotel. On average, hotels report an 80 percent increase in staff efficiency and a drastic reduction in collateral printing costs.

"We look forward to sharing a number of significant announcements with the attendees at HITEC," said David Adelson, CEO, Intelity. "Over the past year we have been recognized with a number of industry awards, created valued partnerships with renowned global brands and continued to grow exponentially, reaffirming that ICE technology is fulfilling a real need and providing solutions to the hospitality industry's present-day challenges."

In addition to the scheduled press conference, Intelity is looking forward to highlighting their latest technology solutions through participation in HITEC's inaugural TechTour on Tuesday, June 21 at 4:00 p.m. Participants will have the opportunity to learn what a fully-integrated solution means to a hotelier and a hotel guest; see ICE technology's unified platform and learn how hotelier's utilize the software to elevate guest service as well as hotel revenues; experience first-hand how ICE technology provides guests with convenience, control and content via ICE mobile.

Intelity also invites HITEC attendees to join them in the HFTP classroom for a 30-minute tutorial of the latest ICE technology on Wednesday, June 22 at 11:15 a.m.

About Intelity | Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused on the self-service marketplace. Its ICE software with guest interface and "ICS" (ICE Control System) backend management was the recipient in 2011 of the industry's "Most Innovative Hospitality Technology" award in a global vote by hoteliers. Intelity designs its software/hardware products with a focus on generating higher hotel revenues, reducing operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what Intelity's hotel partners are saying on the Intelity website . For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter (www.twitter.com/Intelity).

Shannon O'Malley
Cheryl Andrews Marketing Communications
305.444.4033

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