Something big lands in Manhattan today. Imagine the offspring of a Japanese capsule hotel, a transatlantic first class cabin, a rocking meatpacking district club and you may get close to the idea behind Yotel. Bringing technolicious $150 hotel rooms to Midtown Manhattan (or MiMa as the acronym proclaims), Brit Simon Woodroffe aims to shake up our perception of the hotel experience the way Ian Schrager, “Hip Boutique Hotels” and the W crowd did a decade ago. In fact, sit on New York’s largest terrace and you can scoff at the big purple W Times Square logo, knowing that you are enjoying the standard which others now have to attain.

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