The Hospitality Sales & Marketing Association International (HSMAI) and VIZERGY recently released a white paper, "Engaging Online Travel Shoppers Through Integrated Marketing," authored by Tim Peter of Tim Peter & Associates.

The paper, which explores utilizing integrated marketing to identify the best target audiences online, provides an in-depth look at why travel marketers should move away from a singular focus on campaigns toward a more integrated marketing approach.

"With the variety of online channels available today to consumers, travel marketers must take a step back and look at both the opportunities and challenges they face in such a saturated space," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "'Engaging Online Travel Shoppers Through Integrated Marketing' offers industry executives insight into identifying the right channels frequented by their key demographics."

Additionally, the white paper addresses best practices for integrated marketing, including:

  • Establishing cross-functional teams
  • Defining appropriate goals
  • Matching consumer-preferred channels to defined goals
  • Focusing on the right success measures

The white paper can be found online by visiting http://www.hsmaieconnect.org and was also distributed in conjunction with HSMAI's Revenue Optimization Conference in Austin, Texas, on June 20.

About VIZERGY | VIZERGY® is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, email marketing, reservations services and social media strategies that help hoteliers turn their website into their most effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success. For more information on VIZERGY and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email [email protected]. Join us on Facebook and Twitter.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

Lindsay Stout
Edelman
214-443-7586
HSMAI

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