TripAdvisor Reveals Summer Lineup of Free Master Class Events for Hospitality Businesses
Register Now for Seminars in Montreal, Chicago and Dallas this July and August to Hear Essential Online Marketing Strategies and Tips to Increase Bookings
TripAdvisor is also pleased to partner with Tourisme Montréal, the Chicago Convention & Tourism Bureau, and the Dallas Convention & Visitors Bureau to bring these events to their respective cities and engage with their active hospitality membership bases.
"Our master classes have been so well received that we're offering a new round of events this summer to provide hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."
"Reputation management is increasingly important for hoteliers and other accommodations owners," said Daniel Edward Craig, hotel consultant and author. "Those who engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback are much more likely to generate bookings and foster repeat business."
The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:
- Enhancing your TripAdvisor listing
- Increasing direct booking traffic to your property site
- Enhancing your website with free TripAdvisor tools
- Maintaining a positive online reputation
- Responding to guest reviews on TripAdvisor
- Implementing strategies to help get more reviews on TripAdvisor
The TripAdvisor master classes will be in two identical programs: a morning session at 9 a.m. and an afternoon session at 1 p.m. Complimentary snacks and beverages will be provided.
Register for these events at the registration pages below:
Tuesday, July 26th
Tuesday, August 9th
Tuesday, August 30th
TripAdvisor® is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today's lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.
TripAdvisor, Inc. (NASDAQ: TRIP), through its subsidiaries, manages and operates websites under 23 other travel media brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com and www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2016
**Source: TripAdvisor log files, Q3 2016