Ypartnership Insights Show Growing Appeal of B&Bs
The terms "bed & breakfast" (B&B) and "inn" conjure up romantic images of stately Victorian houses nestled among majestic oaks, graciously operated by entrepreneurs we secretly admire because they finally decided to follow their dream! Yet how do these seductive images translate into market appeal? The results of our just-released 2011 Portrait Of American Travelers™ reveal the answer.
When asked why they patronize B&Bs and inns, leisure travelers who did so during the previous year cited reasons ranging from the personalized service delivered by innkeepers, to the social aspects and "home-cooked food" as revealed below:
Among leisure travelers who express interest in staying at a B&B or inn on a future trip, the home-like ambiance and amenities they expect to find in these properties are the primary reasons why:
Clearly, consumers believe B&Bs and inns offer an alluring residential ambiance that is not found in most conventional hotels and resorts. When combined with the personal touches of the host innkeeper, this appeal is very alluring.
For further information on emerging lifestyle and travel trends revealed in the Ypartnership/Harrison Group 2011 Portrait of American TravelersTM please visit the Publications section of www.ypartnership.com.