Boutique hotels in China: The second-tier rush is on | cnngo.com
No one needs reminding of just how keen Chinese consumers are on branded goods. Hong Kong’s Louis Vuitton stores seem perennially beset by queues of mainland Chinese tourists and super cars parade the streets of second-tier Chinese cities. But this obsession with brand names also extends to travel. According to a survey released last month by leading publishing group Hurun Report, 64 percent of the 463 Chinese millionaires and billionaires interviewed admitted that ‘brand’ was an overriding factor when it comes to choosing hotels.
