Discussing the business opportunities in China, Frits Van Paasschen, Starwood Hotels and Resorts Worldwide, who just wrapped up a month-long re-location. As one of the world's fastest growing travel markets, with 100 million outbound travelers expected by 2015, China will play an outsized role in global travel within the next decade. To prepare for this growing force of new travelers, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today the launch of Starwood Personalized Travel – a program of initiatives designed to serve the unique preferences of Chinese travelers.

Discussing the business opportunities in China, Frits Van Paasschen, Starwood Hotels and Resorts Worldwide, who just wrapped up a month-long re-location. As one of the world's fastest growing travel markets, with 100 million outbound travelers expected by 2015, China will play an outsized role in global travel within the next decade. To prepare for this growing force of new travelers, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today the launch of Starwood Personalized Travel – a program of initiatives designed to serve the unique preferences of Chinese travelers.