Industry Update
Press Release13 July 2011

LINQ 360 Innovation Center Selects The Rainmaker Group as Official Revenue Management Partner

Leading vendors join together under Microsoft, develop system integrations that benefit the hotel and gaming industries

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DELETED: The Rainmaker Group

The LINQ360 Innovation Center in Las Vegas, Powered by Microsoft, chose The Rainmaker Group, a leading profit optimization company, as the Center's official Revenue Management partner. Rainmaker joins a growing list of hospitality technology companies that have become LINQ360 Technology Members and are committed to working closely to create cross-product integration for the greatest benefits to hotel and gaming operators.


"Rainmaker is honored to be the LINQ360 Innovation Center's Revenue Management partner and to make the Center our Las Vegas headquarters," said Tammy Farley, Rainmaker Principal. "Microsoft created an ideal location in the nation's largest hotel market where vendors can cooperate to develop solutions and relationships that strengthen the industry." Rainmaker's collaborative culture, industry stature help drive LINQ360 mission to benefit the hotel and gaming industry "Rainmaker's stature as the leader in hospitality gaming revenue management helps ensure success of the Innovation Center's mission to benefit the entire industry," said Scott Garrison, president of LINQ360. "Our Center is the first, formal place where leading vendors can come together under Microsoft to develop system integrations."

The LINQ360 Innovation Center, located near the Las Vegas Strip, provides a professional solutions-lab setting where visitors can experience a simulated high-tech hotel environment. The Center's partners cooperate to show how advanced solutions can benefit every area of operations to increase profitability and improve the guest experience. LINQ360's collaborative mandate is focused on delivering truly integrated solutions for world class hotels and resorts. The new Innovation Center makes its mark in the hospitality industry through a unique, effective approach that enables partners to dedicate knowledge and resources toward the specific objective of cross-product integration.

The Rainmaker Group provides revenue optimization solutions to casino hotels and other hospitality enterprises that include Omni Hotels & Resorts, Wynn Las Vegas, MGM Resorts International, and Caesars Entertainment among others. Click here for more information on Rainmaker's profit optimization products.

The company's widely installed revolution™ solution is the only revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes hotel revenues as well as potential revenue from gaming, food and beverage, spa, and other significant profit centers. Rainmaker's revolution™ Product Suite enables casino hotels to secure the most valuable customers to increase their profitability by:

  • Accurately forecasting demand and guest value to all areas of the enterprise
  • Leveraging cyclical patterns to optimize revenue and profitability
  • Maximizing the Total Customer Value of demand during peak travel times.
About Linq360
LINQ360 Innovation Center, Powered by Microsoft, brings together thought-leaders from all sectors of the global hospitality technology market in a dedicated collaboration center, where truly integrated solutions can be developed and demonstrated for the benefit of world-class hospitality brands. The four cornerstones of this alliance are: our hospitality technology members, innovation incubators, institutional educational programs, and industry development organizations. LINQ360 Innovation Center is located at 9555 Hillwood Drive, Las Vegas, NV, 89134. .

About Rainmaker
The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker software delivers real results for multifamily housing operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and many others. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and other leading companies. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information, go to .

Candace Henry
Content Director
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