Internet Marketing ROI Tracking — Photo by Milestone Inc.

Measuring ROI and performance of all marketing efforts is very important. A search marketer should be able to measure every dollar spent and every dollar made. Different teams – display marketing, PR, email marketing, SEO team, paid search, social media, etc – working in isolation on different marketing efforts can make measurement difficult. This information is vital in making any business decisions. It is important for any business to know how much money they are spending and the overall ROI.

Important things to always keep in mind:

  • Sales
  • Volume
  • Cost (Marketing spent and overhead cost)
  • ROI
In this article, Milestone defines the 4 things marketers should focus on when measuring their marketing efforts. To read the full article, go to Milestone Insights.

Anil Aggarwal
CEO
+1 408-200-6871
Milestone Inc.

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