Stratford’s oldest hotel solves guest communication challenge with Quadriga and LG
Quadriga and LG have partnered to provide The White Swan Hotel in Stratford-Upon-Avon with the LG Pro:Centric V hospitality TV solution. It enables the hotel to deliver information on hotel services and local attractions directly to guests, via the TV. Quadriga experts have worked with the hotel to deliver the most effective way of communicating this information, incorporating brand requirements of both the hotel and parent company, Fullers. The White Swan is the first UK installation of the new and unique LG Pro:Centric V.
As part of the Fuller's hotels and inns group, The White Swan wanted an information portal that was affordable and low maintenance but would enable them to communicate its parent company's brand messaging whilst keeping its 500 year old heritage and unique location at the forefront.
Using the capability of the LG's Pro:Centric V central content management system Quadriga has been able to design information on the hotel, the local area and local attractions such as brewery tours, in the most effective way to attract guests. Through the IP addressable server this information is delivered to all 41 rooms in the hotel which have either 26 or 32 inch TV versions of the HD LG Pro:Centric V installed. This means guests are able to benefit from both top quality viewing of TV channels and also the latest hotel information which can be updated from a single point ensuring easy maintenance for the hotel.
Laura Bugbee, general manager for The White Swan, said: "Although the facilities and standard at The White Swan hotel have always been high, we wanted to further enhance the guest experience. By offering local information and promotions directed at the hotel's restaurant, bar and leisure services, we felt we could help improve our guests' stay in one of England's most historic towns."
Roger Taylor, CEO of Quadriga, commented: "We are delighted to have been able to help The White Swan with their specific requirements to provide information to their guests by partnering with LG. A combination of a cost effective TV solution combined with Quadriga's understanding of the hotel and how to use the TV to communicate to guests has delivered a powerful product allowing The White Swan to tap into potential new revenue opportunities."
Charles Mupfurutsa, LG UK hospitality product manager said "Working with Quadriga Worldwide means we have dedicated experts capable of contributing to make Pro:Centric an industry standard in the hospitality sector."
About Quadriga
Quadriga is a guest technology managed service provider with 275 employees operating in the key strategic geographies of North America, Europe, the Middle East and Africa, supporting more than 300,000 guest rooms. At Quadriga, our success is driven and underpinned by our ability to react with speed and agility to client and market needs to enable us to truly realise our values of empowerment, trusting partnerships, customer excellence, entrepreneurship and ownership.
Through an ever-growing portfolio of products, services and content, proprietary to Quadriga or via 'best-in-class' partners, Quadriga provides customers with the flexibility and reassurance that they can obtain a complete and relevant technology solution that meets their business revenue, guest satisfaction and operational efficiency targets, all from a single, global partner.
Quadriga's range of TV and mobile communications platforms, easy-to-use guest Internet solutions, network management, consultancy and delivery services and multimedia content means it can work with its customers to converge today's disparate technologies to create a technology ecosystem that delivers unequalled guest service and hotel operational efficiency.
As the hospitality sector expands globally, Quadriga's global footprint extends across North America, Europe, the Middle East and Africa. This is being achieved through a combination of Quadriga's own operations and a distribution model into selected countries and territories.
The company will continue to leverage its capabilities, its partnerships and deep knowledge of the hospitality sector to create solutions that harness the latest technologies and meet ever evolving customer needs and guest expectations.
For more details on the company visit: www.quadriga.com
Berkeley PR for Quadriga
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