ISPA Releases New U.S. Spa Industry Statistics
The study indicates Americans are going to the spa more often and this fact has led to revenue growth. The increase in revenue is in line with the moderate pace of growth in the economy. Measures taken by spas to increase business included offerings through Web sites, special values and promotions, social media efforts and connecting within their local communities. The economic recovery pace could not maintain the number of spa locations, resulting in a three percent decrease in the number of spas. Employment in the industry grew, but the lack of qualified therapists in the market is an underlying issue the spa community has been facing for several years.
"Since the first spa industry study was conducted in 2000 we've seen the spa industry flourish," said ISPA President Lynne McNees. "Now more than ever it's important for our industry to educate consumers about the benefits of a spa experience. The challenge for many spas in the coming year will be balancing discounting in order to incentivize spa-goers."
*The full 2011 U.S. Spa Industry Study will be released later this year.
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About International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on experienceispa.com.
Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.