Industry Update
Press Release 5 September 2011

Europe's travel Oscars revealed at World Travel Awards 2011 Ceremony in Antalya, Turkey

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The travel brands that have demonstrated greatest strength amid global economic uncertainty have emerged victorious at World Travel Awards 2011 Europe Ceremony, hosted at Cornelia Diamond Golf Resort & Spa in Antalya, Turkey on 2 September 2011.

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Hailed as "The Oscars of the Travel Industry", World Travel Awards is acknowledged across the globe as the ultimate travel accolade, and celebrates those brands that are pushing the boundaries of industry excellence.

Cornelia Diamond Golf Resort & Spa proved the perfect host for the evening's proceedings, exemplifying the spirit of World Travel Awards to push the boundaries of excellence in travel and tourism. Since opening in 2008, the resort has rapidly established itself as the ultimate place for golf and luxury, amid a beautiful Mediterranean setting.

More than 500 organisations across Europe, spanning more than 125 categories, entered the competition for the most influential accolade in travel.

Lufthansa was one of the big stars on the night, walking off with the blue riband category "Europe's Leading Airline", whilst Le Bristol Paris was voted "Europe's Leading Hotel", InterContinental Hotels & Resorts won "Europe's Leading Hotel Brand", Cornelia Diamond Golf Resort & Spa named "Europe's Leading Luxury Resort" and Dubrovnik Palace Hotel, Conference Centre and Spa picked up "Europe's Leading Resort".

Turkey in particular enjoyed a large slice of the evening's honours, reflecting its role as one of the few tourism success stories of the global downturn. Home-grown winners included Istanbul ("Europe's Leading City Break Destination"); Turkish Ministry of Culture & Tourism ("Europe's Leading Tourist Board"). Antalya hotels winning top awards included Cornelia Hotels Golf & Spa, Mardan Palace and Adam & Eve Hotels.

The industry's elite – including CEOs of leading travel companies, government ministers, tourist board chiefs – attended the glittering gala event, which was headlined by Turkish pop sensation Aydan Kaya and violin rock supremos, Fuse. The raft of media covering the event included Bloomberg TV, Hürriyet, CNBC and CNN Türk.

Graham E. Cooke, President and Founder, World Travel Awards said: "During times of economic uncertainty world-class brands come into their own, continuing to grow market share whilst competitors flounder. Turkey in particular has showed its credentials as a world-class tourism brand, demonstrated in the number of top honours won by the nation's top hotels and travel organisations.

"Antalya in particular represents brand Turkey at its finest. Its winning mix of heritage, sun-kissed beaches, state-of-the-art facilities and superb value has propelled it into the league of one of the world's great destination cities."

The Europe Ceremony marks the second leg of World Travel Awards 2011 Grand Tour. Regional events will follow in Sharm El Sheikh, Egypt (16 Sept); Bangkok, Thailand (28 Sept) and Montego Bay, Jamaica (7 Oct). The winners of these regional events will progress to the Grand Final in Doha, Qatar on 29 November.

For the full list of Europe winners visit: www.worldtravelawards.com/winners2011-8

The event partners were Cornelia Diamond Golf Resort & Spa, BBC World News and WeClickMedia. WTA's global media partner network includes CNBC Arabiya, National Geographic Traveller, eTurboNews, ABTA magazine, Focus on Travel News, Breaking Travel News, Travel Daily News, Xenios World and ASTA Network magazine.

To view all images of World Travel Awards 2011 Europe Ceremony visit: www.worldtravelawards.com/gallery

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About World Travel Awards

WTA was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognised globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognise and celebrate individual and collective success within each key geographical region. WTA gala ceremonies are widely regarded as the best networking opportunities in the travel industry, attended by government and industry leaders, luminaries and international print and broadcast media. For more information about WTA visit www.worldtravelawards.com.

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