Is it time for travel brands to take back their customer reviews? | Tnooz
We know how powerful sites like TripAdvisor, Yelp, and others have become when it comes to consumer reviews of hotels, restaurants, etc.
Given how much the web has changed though, isn’t it about time businesses started taking back their customer reviews?
The question is not that easy to answer because there are a number of factors that affect the efficacy of reviews and their influence on consumers.
Do you remember those comment cards that were placed in your hotel room or on your restaurant table that asked you in earnest: “How was your experience?”.
How often did you fill those comment cards out and, if you did fill one out, did you ever expect to get a response from anyone.
