The American Resort Development Association's (ARDA) International Foundation (AIF) is launching the first comprehensive e-learning platform for the timeshare industry. AIF will provide ongoing industry-specific training for sales, marketing and operations staff on an easy-to-use e-learning platform. The first course launching in Fall 2011, is entitled "Partnership Strategies: Winning in the New Economy."

"We have been hearing from members for years about the need for more industry-wide, standardized training," said Darla Zanini, executive vice president, AIF. "We're thrilled to be able to deliver the first of many courses that will enhance the skills of the people working in the timeshare industry."

"Partnership Strategies" is a self-paced seven-module course that delves into specific strategies and best practices for handling customer interactions today. Integrating video, interactive exercises and module quizzes, the course offers real-life examples and situations applicable for any timeshare employee who may have contact with consumers. Users will receive a certificate at the completion of the course and all courses provided on the AIF e-Learning platform are granted credit towards the Associate or Registered Resort Professional (ARP or RRP), the industry designations. Users will receive one full credit for "Partnership Strategies."

"We had our entire sales team in San Diego participate in the course together, as well as some staff from operations, the phone room and gifting, and they all gave it high praise," says Kris Jamtaas, senior vice president of RCI. "AIF has hit the mark with this powerful and relevant topic – Partnership Strategies is a must-take industry course for all who are passionate about their profession."

The course is available to both corporations and individuals. For individuals, the price is $399 and will include the entire 2010 AIF Webinar series at no extra charge. There are three levels of corporate partnership that provide packages structured specifically for companies that have multiple users and want to take advantage of the special pricing offered.

Future courses will be announced later this year, including Timeshare 101. For further information, please visit www.arda.org/elearning.

ARDA is the trade association for the timeshare industry. ARDA's membership comprises over 500 companies (both privately held firms and publicly traded corporations), which house 5,000-plus individual ARDA members. ARDA's active, engaged members have extensive experience in shared ownership interests in leisure real estate. ARDA's work — including proactive advocacy — touches every role within the timeshare industry. Developers, exchange companies, vacation clubs, timeshare resellers, timeshare owner associations (HOAs), resort management companies, industry vendors, consultants, and legal and regulatory experts are all part of the ARDA network. For more information, visit ARDA.org.

ARDA-ROC is a 501(c)4 non-profit entity funded by over 1.5 million individual timeshare owner's voluntary contributions. ARDA-ROC is dedicated to preserving, protecting, and enhancing vacation ownership through smart policy and sensible regulation. ARDA-ROC advocates for local, state, and federal policies that enable the vacation ownership industry to thrive and provide consumers with an enriched vacation ownership experience. For more information, visit ARDAROC.org.

Lou Ann Burney
202-371-6700
ARDA