The Ritz-Carlton Hotel Company Introduces New Brand Platform: 'Let Us Stay With You'
The brand platform addresses a primary priority: to create guests for life through thoughtful touch points along their continuous journey as a guest. "The Ritz-Carlton is a brand that has proven the test of time and has continued to elevate its game to compete not only within the luxury hotel sector, but amongst the most elite luxury labels in the world," commented Herve Humler, President of The Ritz-Carlton. "We continue to deliver a unique blend of refined, yet relevant physical spaces, legendary service, superb craftsmanship by the ladies and gentlemen who work for the company, and innovative services; proof that our legendary icon only continues to improve."
'Let Us Stay With You' declares the company's clear point of view by defining those rare and special things that characterize true luxury. Uniting guests around the world by speaking directly to those connected by their wants and needs, rather than their geography and culture.
Components of the platform include a comprehensive advertising campaign, complemented by a memory-evoking piece of film, the introduction of additional social media networks and a website re-design revealing one of the most engaging new executions on www.RitzCarlton.com. The featurette which will debut mid-October is a dynamic, ever-changing online portal that allows ladies and gentlemen to publically curate triumphant stories of luxury service and care, reinforcing that the brand represents a new era in the luxury conversation among consumers.
Applications of the fully integrated platform also extend into the social space. "We care deeply about how our guests interact with us even while they're not in our hotels, which is why we've paid special attention to the role of social media across our guests' journeys," says Gabaldon. "Digital initiatives such as our Foursquare World Concierge further support our efforts to stay with our guests where ever they are, and to add value to their lives even when they're not traveling with The Ritz-Carlton."
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About The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, Md., currently operates 86 hotels in the Americas, Europe, Asia, theMiddle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award which recognizes outstanding customer service. For more information, or reservations, contact a travel professional, or visit the company website at www.ritzcarlton.com. The Ritz-Carlton Hotel Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc. www.marriott.com / www.news.marriott.com