TripAdvisor Announces Next Round of Free Master Class Events for Hospitality Industry
Register Now for Seminars in Santiago, Chile on October 25 and Buenos Aires, Argentina on October 28 to Hear Essential Online Marketing Strategies and Tips to Increase Bookings
TripAdvisor ®, the world's largest travel site*, today announced the expansion of its free TripAdvisor master class event series for hospitality industry property owners and marketers. Due to strong global demand, TripAdvisor is offering a new lineup of shows in Latin America in October 2011. Registrations begin today for master classes at The Regal Pacific hotel in Santiago on Tuesday, Oct. 25, and at the Hotel Novotel in Buenos Aires on Friday, Oct. 28.
Attendees will hear from TripAdvisor experts on best practices for reaching the site's 50 million unique monthly visitors*, as well as from esteemed guest speaker Pablo Buela, Director of PIMOD, who will share proven online branding and marketing strategies.
"Our master classes have been so well received around the world that we're offering a new round of events in Latin America this year to provide hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."
"To thrive in today's competitive environment and stand out from the crowd, accommodation owners must develop a strong online brand identity," said Pablo Buela, director of PIMOD. "Hospitality business owners and managers must utilize the right online marketing strategies to increase customer loyalty, lower acquisition costs and foster stronger online brand awareness."
The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:
- Enhancing your TripAdvisor listing
- Increasing direct booking traffic to your property site
- Enhancing your website with free TripAdvisor tools
- Maintaining a positive online reputation
- Responding to guest reviews on TripAdvisor
- Implementing strategies to help get more reviews on TripAdvisor
Complimentary snacks and beverages will be provided. To register for these events, please visit www.tripadvisormasterclass.com/Santiago and www.tripadvisormasterclass.com/BuenosAires.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, September 2023
** Source: Tripadvisor internal log files
