TripAdvisor Announces Next Round of Free Master Class Events for Hospitality Industry
Register Now for Seminars in Santiago, Chile on October 25 and Buenos Aires, Argentina on October 28 to Hear Essential Online Marketing Strategies and Tips to Increase Bookings
TripAdvisor ®, the world's largest travel site*, today announced the expansion of its free TripAdvisor master class event series for hospitality industry property owners and marketers. Due to strong global demand, TripAdvisor is offering a new lineup of shows in Latin America in October 2011. Registrations begin today for master classes at The Regal Pacific hotel in Santiago on Tuesday, Oct. 25, and at the Hotel Novotel in Buenos Aires on Friday, Oct. 28.
"Our master classes have been so well received around the world that we're offering a new round of events in Latin America this year to provide hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."
"To thrive in today's competitive environment and stand out from the crowd, accommodation owners must develop a strong online brand identity," said Pablo Buela, director of PIMOD. "Hospitality business owners and managers must utilize the right online marketing strategies to increase customer loyalty, lower acquisition costs and foster stronger online brand awareness."
The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:
- Enhancing your TripAdvisor listing
- Increasing direct booking traffic to your property site
- Enhancing your website with free TripAdvisor tools
- Maintaining a positive online reputation
- Responding to guest reviews on TripAdvisor
- Implementing strategies to help get more reviews on TripAdvisor
TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.7 million accommodations, airlines, experiences, and restaurants – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.
The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ: TRIP) own and operate a portfolio of websites and businesses, including the following travel media brands:
www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, and www.restorando.com), www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.
*Source: Jumpshot for TripAdvisor Sites, worldwide, December 2018
**Source: TripAdvisor internal log files, average monthly unique visitors during seasonal peak in Q3 2018