Industry Update
Press Release18 October 2011

How to Optimize QR Codes for Hotels

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

By Milestone Insights ResearchTeam

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1 min
Insights ResearchTeam

By Mike Supple, Sr. Social Media Manager, Milestone Internet Marketing


What are QR codes?

Simply put, QR (Quick Response) codes are two-dimensional barcodes. These barcodes are arranged in a square, and comprised of black data on a white background. QR codes have a few advantages over traditional bar codes:

  1. Can be read very quickly by a variety of devices
  2. Can store large amounts of data in a small code
  3. The encoded information can store many different types of data
  4. Up to 30% of the data can be corrupted while leaving the code readable (i.e. you can take a significant amount of artistic license with your code and still have it function)

This article explains how hotels can optimize and take advantage of QR codes. To read the full article, go to Milestone Insights.


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Milestone Insights ResearchTeam

Milestone Internet Marketing, Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, eBuzz Connect™ Online Reputation Monitoring, etc.

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    About Milestone:

    For over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company. More information can be found at or on the Milestone Blog.

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