Industry Update
Editorial Article21 November 2011

Hotel Rate Parity Trends - Europe (Nov 2011 - Jan 2012)

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Rategain hotel rate parity trends

Hotel rate parity trends for November to January 2012 of three, four and five star hotels across some of the major cities in Europe.

The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.

Three star [click for larger image]:

City

% Of Hotels in Parity

% Of Hotels Cheaper on Brand Sites

% Of Hotels Cheaper on OTA Sites

PARIS

21%

24%

55%

ROME

8%

26%

66%

VENICE

3%

38%

59%

AMSTERDAM

3%

18%

79%

MADRID

2%

17%

81%

ZURICH

5%

21%

74%

LONDON

24%

34%

42%

Four star [click for larger image]:

City

% Of Hotels in Parity

% Of Hotels Cheaper on Brand Sites

% Of Hotels Cheaper on OTA Sites

PARIS

22%

19%

59%

ROME

9%

29%

62%

VENICE

2%

29%

69%

AMSTERDAM

0%

17%

83%

MADRID

1%

22%

78%

ZURICH

5%

30%

65%

LONDON

23%

17%

61%

Five star [click for larger image]:

City

% Of Hotels in Parity

% Of Hotels Cheaper on Brand Sites

% Of Hotels Cheaper on OTA Sites

PARIS

25%

14%

61%

ROME

15%

34%

51%

VENICE

0%

25%

75%

AMSTERDAM

0%

22%

78%

MADRID

20%

25%

56%

ZURICH

0%

34%

66%

LONDON

8%

24%

68%

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

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