Industry Update
Supplier News 6 December 2011

Four Points by Sheraton Biloxi recognized for great gains by Starwood Hotels thanks to Legendary Hotel Makeover

Hotel credits Signature Worldwide for delivering training that sticks to drive results and national recognition

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Biloxi, MS – Starwood Hotels and Resorts Worldwide has announced that Signature Worldwide Legendary Hotel Makeover recipient Four Points by Sheraton Biloxi Beach Boulevard has climbed to be the third best in Guest Loyalty Composite scores out of the 107 hotels in the Four Points by Sheraton brand. Previously, the Four Points by Sheraton Biloxi Beach Boulevard had ranked as low as 15th across the brand only two months prior.

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"Our recent jump in Guest Loyalty Composite to a lofty ranking of 3rd and being highlighted by Starwood in the monthly recognition circle is evidence that the Signature Worldwide training has paid tangible dividends in a short period of time," general manager Kenny Glavan said. "There are no short cuts to providing an excellent guest experience. However, Signature's Legendary Service training blazes a wide and easily followed path of amazing interaction between guests and associates that raise the service standards in our industry and motivates all to be number one."

Signature Worldwide selected the Four Points by Sheraton Biloxi Beach Boulevard as the winner of the Legendary Hotel Makeover in June of 2011. As a result, the staff of the hotel has received several of Signature Worldwide's proven training modules, including Transient Edge, Service Edge, Service Skill Kit, Legendary Leader, and Social Media Edge. The goal for the Four Points by Sheraton Biloxi Beach Boulevard is to be number one in all categories, including overall experience, service composite, and problem resolution.

"The dramatic gains by Four Points by Sheraton Biloxi Beach Boulevard is proof of Signature Worldwide's brand promise," said Holly Zoba, Senior Vice President of Sales – Hospitality at Signature Worldwide. "In the combinations of trainings that we have worked with the staff, they have been inspired by what we offer, driven by the results that they are now seeing, and our training is sticking with them to be the best in the business!"

To follow along with the continued training of the Four Points by Sheraton Biloxi Beach Boulevard, visit the Signature Worldwide blog at http://trainingthatsticks.signatureworldwide.com. To learn more about Signature Worldwide's training and strategy solutions, visit www.signatureworldwide.com, or call (800) 398-0518.

About Signature Worldwide | Signature Worldwide is the leading provider of training and business solutions to service-based organizations, creating tailored employee training and marketing programs that directly impact the bottom line. Established in 1986 and headquartered in Dublin, Ohio, Signature Worldwide operates throughout North America and has licensees in four other continents; Africa, Asia, Europe and South America. For more information, visit www.signatureworldwide.com or connect with Signature Worldwide via Twitter @signatureworld or on Facebook at http://www.facebook.com/signatureworldwide.

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