Facebook Fans: Quality vs Quantity
An increasing number of sites offering "deals" for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles.
Imagine paying $299 to have 10,000 people pass through the lobby of your hotel, but none of this traffic turn into hotel guests. By simply purchasing fans, the entire reason for social media is lost. Social media provides an online channel for word-of-mouth marketing and interaction.
Instead, hotels should increase their online marketing campaigns by allocating funds to attract quality fans. Fan quality is gauged by the fan's potential to purchase or share and interact with your brand (and with other potential high quality fans). Many online campaigns don't capture quality fans and mostly attract ones who "like" a page and rarely (if not never) interact or return to the page.
This case study shows how a brand focused on quality vs. quantity and increased its social interactions. To read further, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
Anil Aggarwal
CEO
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