Lodging Interactive Podcast Reveals What's Hot in Social Media & Marketing
Hotelcast 2.0 offers the latest digital marketing and mobile technology predictions for 2012 plus an update on Lodging Interactive's Guest Review System that enables hotels to manage and display consumer reviews on their own websites and blogs
"HotelCast 2.0 is the best 10 minutes a hotelier can spend getting up to speed on social media marketing and search engine optimization," said D.J. Vallauri, Lodging Interactive President and CEO. "This podcast has quickly become a hospitality hot spot that enables busy hoteliers to get the information they need quickly to stay in the know and 'in the now' about the ever-growing, ever-changing world field of online and social marketing.
"One of the biggest things we are truly excited about in 2012 is our Guest Review System," Vallauri said. "Market research shows that more than 75 percent of online travel buyers will consider consumer reviews prior to making their online travel purchase. Lodging Interactive's GSR is a web-based review-management system that empowers hotels to collect their own guest reviews and post management responses on their websites. Hear how hotels are benefitting by letting consumers post their comments and score their hotel experiences based on service attributes, and learn why sharing guest reviews on Facebook and other social media channels can keep hotel management and owners better protect their online reputations in real time."
Podcast Promotes Predictions
Also on HotelCast 2.0, Matt Lawson, vice president of marketing for Marin Software, serves up five digital marketing trends to watch out for this year. Topping his list is Google's new offerings to advertisers created to counteract Facebook's rising popularity. Hear how Google continues to innovate its advertising products to maximize online advertising dollars.
Finally, Greg Sterling, a contributing editor at Search Engine Land, makes 12 Mobile predictions for 2012, including: Smartphones penetration will rise to 65% by year end in the U.S.; Google and Microsoft will beef up their voice offerings to better compete with Siri; Apple will launch its own mapping service for iOS; Tablet computer sales will top out at 100 million units this year, with the iPad taking 65 percent of the market; and Amazon will purchase a mobile ad network.
"Greg's predictions in 2011 came true, so it will be very exciting to see if his '12 for 12' will be equally as insightful," Vallauri said. "To hear how your hotel can leverage the power of social media, including how CoMMingle by Lodging Interactive is helping hoteliers avoid pitfalls and risks associated with online marketing, tap into HotelCast 2.0."
The next edition of HotelCast 2.0 will broadcast in April 2012.
About Lodging Interactive
Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry.
The Company is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly"s Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive customers include over 65 hotel management companies and nearly 700 hospitality properties worldwide. Properties include luxury independent hotels and resorts as well as branded properties from nearly every major brand.
Lodging Interactive is the parent company of CoMMingle:Engage, the Company"s social media marketing, and reputation management division which serves hundreds of hotels, restaurants, spas, and management companies.
In 2020, the Company developed the hospitality industry"s first Facebook Messenger-based SMERF Lead Sales System, RFPAssist, designed to drive hotel group and event business.
Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The subscription-based service is based on a "pay-as-you-go" model and requires no capital investment on the part of the hotel.
Lodging Interactive"s corporate office is located nearby New York City, in Parsippany, NJ and it maintains satellite offices in Sydney, Australia, and London, England.
The Company"s mailing address is Lodging Interactive, 900 Lanidex Plaza, Suite 242, Parsippany, NY 07054, USA.
Phone: +1 877 291 4411
Fax: +1 877 833 7375