Industry Update
Supplier News12 January 2012

Lodging Interactive Podcast Reveals What's Hot in Social Media & Marketing

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Hotelcast 2.0 offers the latest digital marketing and mobile technology predictions for 2012 plus an update on Lodging Interactive's Guest Review System that enables hotels to manage and display consumer reviews on their own websites and blogs

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Parsippany, N.J. - January 12, 2012 - Looking for the latest digital marketing predictions and mobile trends data? Then click on HotelCast 2.0, a free podcast produced by Lodging Interactive that is delivering hot information on search engine optimization, including new Google incentives and options for advertisers, and Facebook's plan to add social likeability and sentiment measurements to improve ad relevance. In addition, hear how Lodging Interactive's Guest Review System is helping hotels take control of their guest reviews by stopping potential guests from using third-party review websites where they may never return or worse, book a competitor's property.

"HotelCast 2.0 is the best 10 minutes a hotelier can spend getting up to speed on social media marketing and search engine optimization," said D.J. Vallauri, Lodging Interactive President and CEO. "This podcast has quickly become a hospitality hot spot that enables busy hoteliers to get the information they need quickly to stay in the know and 'in the now' about the ever-growing, ever-changing world field of online and social marketing.

"One of the biggest things we are truly excited about in 2012 is our Guest Review System," Vallauri said. "Market research shows that more than 75 percent of online travel buyers will consider consumer reviews prior to making their online travel purchase. Lodging Interactive's GSR is a web-based review-management system that empowers hotels to collect their own guest reviews and post management responses on their websites. Hear how hotels are benefitting by letting consumers post their comments and score their hotel experiences based on service attributes, and learn why sharing guest reviews on Facebook and other social media channels can keep hotel management and owners better protect their online reputations in real time."

Podcast Promotes Predictions

Also on HotelCast 2.0, Matt Lawson, vice president of marketing for Marin Software, serves up five digital marketing trends to watch out for this year. Topping his list is Google's new offerings to advertisers created to counteract Facebook's rising popularity. Hear how Google continues to innovate its advertising products to maximize online advertising dollars.

Finally, Greg Sterling, a contributing editor at Search Engine Land, makes 12 Mobile predictions for 2012, including: Smartphones penetration will rise to 65% by year end in the U.S.; Google and Microsoft will beef up their voice offerings to better compete with Siri; Apple will launch its own mapping service for iOS; Tablet computer sales will top out at 100 million units this year, with the iPad taking 65 percent of the market; and Amazon will purchase a mobile ad network.

"Greg's predictions in 2011 came true, so it will be very exciting to see if his '12 for 12' will be equally as insightful," Vallauri said. "To hear how your hotel can leverage the power of social media, including how CoMMingle by Lodging Interactive is helping hoteliers avoid pitfalls and risks associated with online marketing, tap into HotelCast 2.0."

The next edition of HotelCast 2.0 will broadcast in April 2012.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company's social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The Company recently launched the world's first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company's Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI's New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact [email protected], 877-291-4411 or visit the company's website.

Contact
DJ Vallauri
President & Founder
Phone: +1 877 291 4411
Fax: +1 877 833 7375
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