According to RateGain's latest report on hotel rate parity trends in Australia and New Zealand between January and March, hotels in some of the major cities across Australia and New Zealand are following their counterparts in Asian region. Only 5% hotels in these cities are following rate parity whereas more than 80% on an average prefer to keep their rates cheaper on regional and global OTAs.

In 3 star Category – Only 15% hotels are cheaper on their brand sites except in Gold Coast (76%) and Wellington (44%). More than 85-90% of these hotels are cheaper on OTA sites with cities like Christchurch, Brisbane and Perth have 100%, 94% and 91% respectively relying on OTAs to generate online bookings.

In 4 star Category - Overall rate parity is just 4%. 70% of hotels in these cities are cheaper on OTA sites and 26% are cheaper on their brand sites. Wellington, being an exception has 63% of its hotels cheaper on their brand sites. Cities like Sydney, Brisbane, Perth and Adelaide have on an average 80% hotels cheaper on OTA sites.

In 5 star Category – The exception is Wellington with 22% hotels maintaining an optimum balance in their rate parity in this category. On an average only 11% hotels are cheaper on brand sites whereas more than 85% hotels are cheaper on OTA sites. Cities like Christchurch, Adelaide and Brisbane have more than 95% hotels cheaper on OTAs.

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About RateGain

RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 3100+ customers and 700+ partners in 100+ countries, helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.*

RateGain today is one of the world's largest processors of online hotel transactions. RateGain is also world's largest aggregators and processors of travel pricing data for the hospitality and travel industry and has one of the world's most comprehensive travel intent data. Founded in 2004 and headquartered in India, today RateGain works with the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals, including 8 Global Fortune 500 companies, in unlocking new revenue every day.* For more information, please visit www.rategain.com.

*
As of September 30, 2023.

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