Industry Update
Supplier News23 January 2012

OPENWAYS ANNOUNCING: Mobile Key DUAL© with Pure NFC™ in Cooperation with Nordic Choice Hotels, NOKIA and NXP

When the best of mobile technologies are combined to offer the most advanced front-desk bypass solution

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Openways NORDIC

The best of mobile technologies are now combined to offer hoteliers the most advanced front desk bypass solution that is 100% deployable today, 100% future proof, 100% compatible with the major electronic locks and 0% dependent on Mobile Phone Operators/Carriers

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CHICAGO — JANUARY 23, 2012 — Today in cooperation with Nordic Choice Hotels, NOKIA and NXP, OpenWays is introducing in Stockholm, Sweden: MOBILE KEY DUAL© with Pure NFC™.

Modern travelers are expecting self-service options to make their journey easier. Who did not dream to one day be able to arrive at the hotel and go straight to the room without having to go through the burden of the check-in process? Thanks to Mobile Key by OpenWays, guests can already choose to proceed straight to their room upon arrival and securely open their door with their cell phone. They are no longer forced to wait in line at the front desk – unless they want to.

100% Deployable Today / 100% Future Proof / Truly Ubiquitous

"Mobile Key works TODAY with ALL cell phones worldwide. With NFC (Near Field Communication) enabled cell phones gradually hitting the market in larger volumes during 2012 and 2013, we are pleased to announce Mobile Key DUAL© with Pure NFC™," said Pascal Metivier, Founder and CEO of OpenWays. "Mobile Key DUAL© combines the established and highly ubiquitous CAC™ (Crypto Acoustic Credential) technology with both RFID and NFC technologies so we can offer the only 'fully deployable today' while 'fully future proof' solution to our customers. Thanks to Mobile Key DUAL©, hoteliers can offer today a mobile-based front desk bypass solution to all their guests while being sure that the investment they are making is made for the long run."

In 2010, Nordic Choice Hotels was first to try mobile NFC key technology in hotels: It was an important learning experience that helped identifying needed improvements and changes

“When Nordic Choice Hotels conducted an NFC key pilot in 2010 at our Clarion Hotel Stockholm property we learned that mobile keys are the future for hospitality. We also learned of some limitations to the technology and it was decided not to expand the trial,” said Svein Krakk, Nordic Choice Hotels CIO. “Indeed the pilot we ran was very educative and helped us identify several areas that needed to be improved in order to make NFC viable within a hospitality environment.

“The No. 1 priority for Nordic Choice Hotels is to provide freedom of choice for our guests," Krakk said. "Freedom to choose the phone you prefer, to use any mobile operator, to use mobile keys or ordinary keys independently or in combination. We started looking for alternative technologies addressing some of the shortcomings of the pilot. First the user interface needed to be improved. With the latest generation of NFC phones it is not very easy for the end user to figure out how to position the phone vis à vis the lock reader. We also wanted a solution that bypassed the SWP protocol which is designed to make the solution mobile operator and mobile carrier dependant. The pilot was limited to one mobile operator. More than 1,500 mobile operators / carriers exist around the world and our guests could come from anywhere, so offering a solution that works only with one or a few carriers would be pointless.”

Hotelier’s independency and cost control are key

"Equally important, the SWP standard drives the cost and complexity if implementation towards areas that hoteliers do not like," he said. "It implies a long list of fees to pay to the mobile phone carriers and it places our brands and hotels in a state of dependency that is not acceptable. In addition, we felt that using a solution that would make us dependant on one lock vendor only was not a good idea."

A good mobile front desk bypass solution must be guest centric, supported by a strong business case and must be deployable for real

"In 2010, we also tested the Mobile Key solution by OpenWays with CAC™ technology," Krakk said. "We appreciated that it was compatible with all cell phones worldwide, that it was easy to use and that it was mobile carrier independent. Equally important, the pilots conducted were great successes both from a technology and a guest satisfaction stand point. As a result, we decided to deploy Mobile Key by OpenWays in several hotels and we are continuing as we speak.

"We also decided to challenge OpenWays to think about the next steps and to include NFC as part of their strategy," he added. "Obviously, we wanted an NFC solution that would be free of the identified shortfalls but also would allow us to eventually offer more services to our guests in the years to come. We do realize that it will take years before NFC phones reach any form of critical mass, nevertheless we want to be sure to deploy and invest in the most future-proof platform while our dependency on both mobile carriers and lock vendors would be minimal. As a result, OpenWays proposed to us Mobile Key DUAL© with Pure NFC™. We were immediately seduced with the open architecture of the OpenWays solution. We were thrilled with the idea to offer a DUAL platform allowing us to leverage all mobiles today with the CAC™ technology while building an infrastructure for when NFC will be reaching critical mass. We are now looking forward to go live with several hotels this year."

Mobile Key DUAL© with Pure NFC™ is very unique: The solution is protected by 26 patent filings and patents; It allows OpenWays' customers to deploy globally without having to ever worry about knowing if their guests have the right phone or the right carrier; And, it works with all phones and all carriers.

"Pure NFC™ allows adding NFC features while still being fully carrier and lock provider independent," Metivier said. "It is highly secured and operates on trusted networks. It leverages modern cryptology combined with highly secured OTP (One Time Password) principles. Implementation costs are significantly lower than with the sole SWP protocol and significant engineering efforts were invested in making the user interface intuitive. This was achieved with the design of very specific RFID antennas designed to provide high reading performances with the next generation of NFC handsets. Other areas of focus were ergonomics and human factors. With NFC, what appears to be a good idea – because you simply have to wave your phone to a lock to open it – can sometime be a very bad idea when you truly analyse user behaviours and expectations."

Like Mobile Key by OpenWays, Mobile Key DUAL© with Pure NFC™ can be applied to existing hotel locks and/or major renovations. New locks that are factory made with the OpenWays module built in can be provided by the major electronic lock vendors.

With Mobile Key by OpenWays, all smartphones can receive an app and leverage any data network (2G, 3G, 4G and even the hotel WiFi network) to use Mobile Key. The same is true for hotel staff who use our “Mobile key for Master Keys” that offers much more security (real time master key management) and flexibility than traditional plastic cards.

A “green” solution that contributes to reduced waste

Mobile Key is green. The more guests use their mobile phones as room keys, the less plastic key cards will end up spoiling the environment. Today everyone is concerned about the planet, and hoteliers want to allow their guests to contribute to waste reduction programs. Because Mobile Key by OpenWays is only made with data, it is the cleanest room key a hotelier can offer.

"With Mobile Key DUAL© with Pure NFC™, we are making a giant step forward and confirming our global leadership in key management via Mobile phone," Metivier said. "Mobile Key DUAL© with Pure NFC™ is a solution that is going to be 'new for long time' and will be also applied to many other market segments outside the hospitality industry, such as residential, commercial buildings, university campuses, and more.

"We would like to thank our partners Nordic Choice Hotels, Nokia, NXP, KABA SAFLOK and Ariane systems that are making these first 2012 deployments possible," he said.

To learn firsthand about Mobile Key DUAL© with Pure NFC™ please register at: http://openways.com/pages/contacto.html

About OpenWays | OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email [email protected] More information can be found by visiting .

About Nordic Choice Hotels | Nordic Choice Hotels is Scandinavia's largest hotel company, with 170 hotels and more than 9,200 employees. The company's brand names in the Nordic market are Comfort, Quality Hotels, Quality Resort, Clarion Collection and Clarion Hotels, as well as 8 individual brands within Nordic Hotels & Resorts. For more information, please visit

Contact
Andrew Sanders
OpenWays
Phone: (732) 707-1869
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