NEW YORK, NY (January 18, 2012) – HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces the Hospitality Sales & Marketing Association International (HSMAI) has selected Jason Price, Executive Vice President of HeBS Digital, as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2011.

The ninth annual list recognizes the "best of the best" in the hospitality, travel and tourism industries. Recipients will be honored during a private ceremony preceding the Adrian Awards Gala on Feb. 27, 2012, at the New York Marriott Marquis and will be recognized at the Adrian Awards dinner reception and gala.

"The 'Top 25' is our annual hot list that celebrates the sales, marketing and revenue management leaders and innovators in our industry," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "The creative strategies, passionate dedication and sharp intelligence of these professionals have not only grown the business within their organizations but have also truly raised the bar for the hospitality industry as a whole."

Jason Price is Executive Vice President at HeBS Digital in New York City. He provides the firm's hotel clients with extensive digital marketing and direct online channel strategy advice, as well as web analytics expertise. Jason authors articles in hospitality and technology and runs graduate level research projects for NYU's Preston Robert Tisch Center. Prior to HeBS Digital, Jason served as VP of Business Development at two travel Internet start-ups and for top advertising agencies in New York City. He has authored two books including Insider's Guide to the Executive MBA (2011). Jason has an MBA from Fordham University in New York City and an MS and BA from the University of Massachusetts.

"I am immensely grateful that the HSMAI judging panel included me in this distinguished class of industry professionals. I look forward to contributing to the industry for many years to come" said Jason Price, Executive Vice President of HeBS Digital.

The 2011 "Top 25" recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. This recognition comes three years after Max Starkov, President & CEO of HeBS Digital, was recognized in the "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2008.

About HeBS Digital:

Founded in 2001, HeBS Digital is the industry's leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).

HeBS Digital has pioneered many of the "best practices" in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 170 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS' consultants at (212) 752-8186 or [email protected].

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1