The Knowland Group, a leading provider of business development solutions for the hospitality industry, announced today the beginning of a new international market in Dublin, Ireland. Dublin is one of many new cities across the globe in which hoteliers now have the opportunity to use Readers, the world's most respected hotel reader board service.

Readers brings in-depth, customized field research directly to hotel sales teams. Every week Knowland sends out more than 400 field researchers into over than 2,000 hotels worldwide to take digital photos of their reader board. This information on group meeting activity is recorded into the database nightly and made available online to clients the very next day. Knowland is constantly adding new groups and verifying information on the over 400,000 existing groups.

"We are very excited to begin offering Knowland's business development solutions to hotel sales teams in Dublin," said Knowland CEO Michael K. McKean. "With Readers, Dublin hoteliers will be able to find and pursue valuable group business quicker and easier than ever before."

The Readers online application uses a tab-centric design to give clients quick and easy access to all the tools and information they need from one central page. Crucial contact information for meeting planners is included in every group's profile. A search feature makes finding and assigning key accounts a simple process. Knowland currently serves clients in over 20 international markets including London, Berlin, Beijing, Moscow, and Sydney. Service in Dublin began on January 1, 2012.

About​ ​Knowland

Knowland provides group data and innovative technology to help hotels, CVBs, and other venues drive revenue with meetings market intelligence. Knowland offers extensive insight into market analytics, industry trends, and powerful benchmarking for booking better-qualified group business. Acting on behalf of the hospitality industry as a whole as well as its customers, Knowland continually strives to increase transparency of the group market and deliver best-in-class meetings and events sales solutions. Visit us at www.knowland.com

Megan Tate
Communications Manager
(703) 286-0852