PATA: Asia/Pacific Tourism Poised to Record 6% Growth for 2011
Southeast Asia recorded a relatively slower close on the year with growth of 7% and 3% in October and November 2011 respectively. A number of factors were responsible for this result, most particularly the flooding that occurred across many destinations. Thailand, although partially impacted by flooding - and a negative perception of the extent of the flooding - realised a gain of 8% and a loss of 18% in foreign arrivals during October and November 2011 respectively, compared to the corresponding periods in 2010. This negative effect also continued through December but at a reduced rate. Thanks to sustained travel demand out of China in particular, many reporting destinations managed to show double-digit growth in November ranging from 43% for Vietnam, 26% for Myanmar, 20% for the Philippines to 13% for Indonesia. Overall, growth in international arrivals to Southeast Asia for calendar year 2011 is expected to be around 11%.
Growth in international arrivals into Northeast Asia saw gains of 5% in October and 8% in November - the strongest monthly growth recorded during the first eleven months of 2011. In particular, this trend reflects the slow recovery of foreign arrivals to Japan, which has been gradually improving from a low of 296,000 in April to 616,000 visitors in October and an expected 551,900 in November. That would bring the reduction in foreign inbound arrivals for Japan to just over 29% year-to-date. China reported gains of 1% and 3% for October and November respectively and growth remains strong for other destinations in the sub-region ranging between +9% and +20% during these latest two months. Intra-regional flows within Northeast Asia coupled with traffic from Southeast Asia continue to play a vital role in generating growth into this sub-region. A full-year growth performance of around 4-5% is expected for this sub-region for 2011.
The Pacific posted a 3% increase during October 2011 as the lingering impact of the Rugby World Cup helped drive foreign arrivals to New Zealand, which registered close on a 17% increase during that month. During November, travel demand growth into Australia (+1%) and New Zealand (+2%) was back to the average levels seen during the past months of 2011. Most reporting Pacific islands also recorded weak performances in November with only Palau showing double-digit growth. The Pacific had a sluggish year with expected year-on-year growth in arrivals expected to be largely flat for calendar year 2011.
1Asia/Pacific is defined as including the following sub-regions for the purposes of press releases:
Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA"s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members" desktops and mobile devices anywhere in the world. PATA"s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.