Hilton Worldwide Signs Development Agreements for Four New Hotels in Turkey
Bringing its Pipeline in the Country to 13
The news follows a record year which saw Hilton Worldwide open eight hotels in Turkey, with 10 expected to open in the coming 12 months under the company's upscale Hilton and DoubleTree by Hilton brands, and its mid-scale Hilton Garden Inn and Hampton by Hilton brands. Globally, Hilton Worldwide has become the fastest growing major hotel company, expanding its portfolio by 29 percent since June 2007 and surpassing its competitors in total rate of room growth.[i]
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide, said, "With Turkey accounting for 5% of all Hilton Worldwide global openings in 2011, record numbers of international visitors have helped fuel the rapid expansion of Hilton Worldwide. Turkey continues to be one of our strategic development markets and we're delighted to announce four new hotel signings today, helping increase our presence in what is a dynamic, growing market."
DoubleTree by Hilton Malatya - This new build hotel is expected to open in late 2012 and will be in a prime location in the centre of Malatya, in close proximity to the Town Hall and a premium shopping mall. DoubleTree by Hilton Malatya will feature 157 bedrooms, an all-day dining restaurant and lobby bar, spa and health club, as well as significant events space of more than 1000 square meters. The hotel will join the portfolio following the signing of a management agreement with MGG Malatya Girisim Grubu Tekstil Turizm Enerji Insaat ve Ticaret A.S.
Guests of the new DoubleTree by Hilton locations in Kusadasi and Malatya will benefit from the characteristic qualities found at more than 280 DoubleTree by Hilton hotels and resorts in 23 countries around the world, including the warm welcome of the brand's legendary chocolate chip cookie presented to every guest upon check-in; an array of upscale amenities and guest services; and a unique and caring team member commitment to the local community. DoubleTree by Hilton currently has four Turkey locations welcoming the world's travelers in Ankara, Avanos-Cappadocia and Istanbul (2 locations).
Guests of Hampton by Hilton in Turkey will experience the brand's signature offerings, such as a stylish lobby, free high-speed internet access throughout, working zone and flexible bedrooms all featuring the comfy Hampton Bed. Additional guest amenities include the hot breakfast, a 24-hour snack area, and a bar area to help guests connect after meetings.
In addition, travelers to Hilton Worldwide portfolio of hotels in Turkey can earn both Point & Miles® when they join Hilton HHonors, the only guest rewards program that allows members to earn both Points & Miles for the same stay and redeem points for free nights with No Blackout Dates at more than 3,800 hotels worldwide.
Across a portfolio of five brands, Hilton Worldwide currently operates more than 5,000 bedrooms over 20 hotels in Turkey. In the coming months, Hilton Worldwide looks forward to welcoming Hilton and Hampton by Hilton Bursa, the company's second dual-branded hotel in Europe.
 STR Global - Census; Hilton Worldwide statements based on Q4 2011 company financial reports and figures include timeshare properties
Hilton Worldwide's Turkish portfolio currently includes the luxury Conrad Istanbul; the full-service Adana HiltonSA, Ankara HiltonSA, Mersin HiltonSA, Hilton Istanbul, Hilton ParkSA Istanbul, Hilton Izmir, Hilton Kayseri, Hilton Dalaman Resort & Spa, and Hilton Bodrum Turkbuku Resort & Spa; the full-service DoubleTree by Hilton Ankara - Kolej, DoubleTree by Hilton Avanos - Cappadocia, DoubleTree by Hilton Istanbul - Old Town, and DoubleTree by Hilton Istanbul - Moda; the focused-service Hilton Garden Inn Kutahya, Hilton Garden Inn Konya, Hilton Garden Inn Sanliurfa, Hilton Garden Inn Istanbul Golden Horn and Hilton Garden Inn Mardin; and the economy Hampton by Hilton Ordu.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 4,900 properties with more than 796,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world"s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.