Appnostic Introduces SEO Solutions to Help Hotels Reap the Benefits of Google™ ‘Search Plus Your World’
Social media marketer’s free diagnostic reports reflect Google’s new ‘SPYW’ standards
NEW YORK, NY, February 15, 2012 - Google+ now has over 90 million users. In the wake of recent Google algorithm shifts that place "social search" results more prominently in page rankings, Appnostic, LLC is now offering a free diagnostic report to help hotels thrive in this new realm of SEO. The global social media marketing and travel technology provider is now at the forefront of helping hotels optimize their social media to maintain their rankings and get better optimized search positions.
Social networking began its merge with Google's search engine through the launch of Social Search in 2009, and Google Plus Buttons last June. Clicking the new "+1" icon that appears next to search results allows users to flag content worthy of being shared.
The new Google Search, Plus Your World (SPYW) features three new categories of search results ---Personal Results, Profiles in Search, and People and Pages---that are largely based on the shares from individual social networks. Appnostic's seasoned team of social media optimizers and developers are deploying strategies for hotels to take advantage of these changes.
"We are one of the first companies in the world to understand how Google+ is a game-changer," says Appnostic founder and CEO Brian Dass. "We are committed to helping hotels with this issue so they can fully realize their SEO objectives." To back-up this commitment, Appnostic is offering free SEO and Social Media diagnostic reports.
A crucial element of any effective SEO strategy is having your website content conform to best practices. Appnostic's reports will enable hotels to see how they measure up in terms of criteria ranging from Keyword Saturation, to the new social media metrics increasingly referenced by major search engines. Based on how a hotel's current online presence ranks on a 100-point scale, Appnostic can tailor a solution package that now covers everything from Link Building to Google+ Community Management. Search engine ranking is key for reservation, retention and reputation in the hotel industry.
"Search is still limited to a universe of web pages created publicly, mostly by people you've never met. Today, we're changing that by bringing your world, rich with people and information, into search," as described on the official Google blog.
"Appnostic fully embraces the role Google+ will play in successful content marketing strategy," explains Dass. "We're excited to help hotels develop a more engaging online social reputation that fully reap the benefits of this evolution."
