The Pacific Asia Travel Association (PATA) has launched a series of webinars for 2012 that will tackle topics such as crisis management, social media, sustainability, and cross-cultural training.

PATA has secured world-leading sustainability program EarthCheck to conduct the series for them. EarthCheck's Manager - Sustainability Capacity Building, Josh Sattler, will lead the six-part series.

This first module on Wed 15 February at 1pm BKK time will focus on policy, and will highlight the development and requirements of a good sustainability procedure for organisations who know it's a good idea but don't really know where to start. This can fit in with existing procedures and practices in the workplace. A big added bonus is the identification of cost reduction areas, as well as attracting customers looking for greener travel experiences.

The webinars are free to PATA members and US$100 to non-members. To sign up, visit https://www3.gotomeeting.com/register/927833934

For the sustainability webinars the schedule and topics are as follows:

  • February 15: Policy and Procedures
  • May 30: Risk Assessment
  • June 20: Measurement
  • July 11: Action
  • August 8: How to Implement Sustainable Change
  • September 5: Evaluation and Monitoring

For the latest list of webinars lined up for 2012, visit www.pata.org/events/pata-online-webinars-2012.

About PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which including government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members' desktops and mobile devices anywhere in the world. PATA's Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.

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