Lodging Interactive Launches 'InnterACT' Website Analytics & Social Tool
With Lodging Interactive’s InnterACT portal, hoteliers can access real-time analytics, archived reports and search engine ranking PLUS monitor their social media presence
"The InnterACT branded portal is yet another way in which Lodging Interactive is providing proactive web monitoring tools to our customers," said DJ Vallauri, Lodging Interactive Founder & President. "The digital dashboard provides hoteliers with the ability to remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site.
"It's an online repository that contains the data necessary for our clients to access key metric reports to see how well key words are performing," he said. "This means Lodging Interactive customers don't have to go elsewhere to see how well their campaigns are running. They can log in and access real time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. For example, managers running a new banner ad for their hotel can use this tool to see how much traffic the spot generated as early as the day after the campaign began. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views."
InnterACT Integrates Social Media Key Performance Indicators
Another key aspect of the InnterACT system is its ability to pull key performance indicators for social media activity. Now hoteliers can see at a quick glance how many "likes" they have on Facebook, "tweets" and "retweets" on Twitter, and "views" their video attracted on You Tube.
"In essence, InnterACT is a business intelligence tool that offers transparency to hoteliers in regard to what is happening with their online marketing," Vallauri said. "Now, in addition to the scheduled delivery of client PDF reports, managers can access data any time they want it or need it."
InnterACT offers hoteliers the ability to:
- View real-time analytics for a website and/or blog (traffic, keywords, top landing pages, referring sites, etc.)
- Access real-time Search Engine Rankings and keyword reports
- Download archived weekly and monthly management reports
- Monitor a hotel's social media presence on Facebook, Twitter, and YouTube
- Create personalized analytics via the dashboard for quick reference on key performance indicators
- Create customized PDF reports to share with others
- Export data into Excel
In the future, Lodging Interactive will roll out additional functionality within InnterACT – at no charge – in order to continually drive relevant analytical data to hoteliers.
President & Founder
About Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.
Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly"s Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company"s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI"s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact email@example.com, 877-291-4411 or visit the company"s website.