Industry Update
External Article12 March 2012

Hotel guest-only social networking app launched in NYC

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Wyndham's first, Euro-style Tryp hotel in the USA wants to make sure you feel connected - whether to other guests in your group, helpful hotel staffers or other guests you've never met. So in a move that may be repeated by more hotels in coming months, Tryp has become the first hotel in the U.S. to launch a new, temporary social media networking service called "LobbyFriend." LobbyFriend - an app designed specifically for registered hotel guests - creates a network that you can tap into on your smartphone. You can also see it in action on prominently displayed, lobby TV screens.

Read the full article at USA TODAY