Bangalore, India 13, March 2012 - IDS NEXT, leading provider of ERP and holistic technology solutions for the hospitality and leisure industries, today announced roll out of their new identity - 'The Future Looks Easy'. This new positioning and strategy showcases IDS NEXT's commitment to helping hoteliers with end-to-end technology solutions that can be leveraged quickly and easily.

The new branding communication encapsulates the benefits of IDS NEXT, which has pioneered the concept of One Stop Shop for hospitality technology. With offerings that span software, hardware and maintenance, the hospitality industry across market segments now has access to people who are easy to work with; products that are easy to install, use and maintain; and services that are easy to access.

"This is a fundamental change in the way technology is looked at in the hospitality industry. IDS NEXT has always offered solutions to meet not only current but futuristic needs as well. The 'Easy' concept is a continuation of our attempt to make adoption and deployment of technology fast and simple for our customers" said Mr. Suresh John, Chief Executive Officer & Managing Director of the 25 year old holistic technology provider.

IDS NEXT as a single technology partner provides user-friendly, intuitive solutions that are robust yet sophisticated to offer rich business intelligence. One of the biggest advantages is that IDS NEXT's solutions do away with negotiating with multiple vendors and allow hospitality properties to opt for comprehensive, highly integrated solutions. The backing of IDS NEXT's solutions allows hotel staff to focus on their core competencies and provide enhanced guest services.

"In a time when technology is getting complex, jargonistic and specialized, IDS NEXT's expanding portfolio of services focus on the delivery of 'Easy' to use solutions for hoteliers. Our solutions have been developed so customers can seamlessly access an application immediately after installation. Our endeavour is to continue to give our customers a hassle free user experience." said Mr. Suresh John. "IDS NEXT sees its hospitality technology solutions as user-friendly, and can be operated by those with even limited exposure to IT. IDS NEXT has refined its applications to be empowering, and we would like our customers – potential and current to experience this difference."

While customers will experience the 'easy' branding of IDS NEXT in the intuitive and user friendly product interfaces, the external strategy will be driven through the corporate website which will convey the message through creative and innovative chalkboard drawings – symbolic of the ease with which the solutions can be adopted and used. The new identity is currently reflected in the official company website www.idsnext.com, and on their social media properties – Facebook, Twitter, LinkedIn and Google +.

About IDS Next

Founded in 1987, IDS Next became India's largest hotel software company in its first decade of operations and Asia's largest in 2009.

Today, IDS Next is the leading provider of smart hotel software across Southeast Asia, the Indian Ocean, the Middle East, Africa, and Oceania, serving over 6,000 customers in 45 countries with $10 million in daily transactions and 300,000 daily check-ins.

With the goal to redefine the way hotels operate through smart software solutions, IDS Next has been a trusted technology partner and preferred supplier to the international hospitality industry.

From contactless check-in, front desk, guest request and housekeeping management to payroll, finance, inventory management and procurement, IDS Next's award-winning software automates and streamlines front and back-office hotel operations, making sure all departments are covered.

With an open API approach, IDS Next integrates with over 100 of the world's leading, best-in-breed technology partners to ensure hotel operations run smoothly and securely to complement a hotel's existing systems and solutions.

Available in single modules and as an all-in-one solution, IDS Next's smart hotel software is designed by hoteliers for hoteliers through the company's in-house development team comprising 135 hospitality technology professionals and supported 24/7 by 90 customer services agents in 30 languages.

With all software PA DSS certified, front-of-house solutions GDPR compliant, and the business ISO 27001 certified, IDS Next's smart software solutions are accredited, certified, and compliant with the industry's most stringent standards for data protection and security.

Lillian D'Costa
Manager - Marketing Communication
+91.80.23538042

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