Activating Social Extensions Improves PPC Performance
Google has introduced a new tool that brings social connections to pay–per–click (PPC) campaigns. In our case study‚ we show how activating the extension can improve an ad’s relevancy and how our clients increased their performance an average of 6
Case Study: Social Extensions in PPC Ads
After writing on the introduction of social extensions within Adwords, I wanted to test how effective these extensions might be in influencing social connections. To test their effectiveness, I choose four clients running PPC campaign that also had a verified Google+ Business Page and activated the social extensions for one week to compare before-and-after results.
The four clients included two regional PPC accounts (Hotel Groups A and B), a domestic PPC account (Hotel A) and an international account (Hotel B), so all campaigns were unique in their keyword and targeting.
See the results at Milestone Insights.
