Marriott Hotels & Resorts, Steelcase, and IDEO Collaborate to Innovate on the Future of Meetings and Work
Marriott Hotels & Resorts Launches “The Future of Work Innovation Co-Labs” To Offer Enhanced Hosted Work Experiences for Gen X and Gen Y Global Travelers
"By 2013, almost 35 percent of the global workforce will be mobile. We are designing hotels for a new generation that is used to working how, where and often times whenever they want," said Paul Cahill, senior vice president, Brand Management, Marriott Hotels & Resorts. "Marriott Hotels & Resorts is the leader in hospitality, and no one understands the changing nature of work better than Steelcase. Together, along with IDEO, we are excited to collaborate on the Future of Work, a working innovation lab designed to create solutions that innovate, elevate and evolve the hotel work experience."
The Future of Work Innovation Co-Labs at the General Mangers Conference showcases ten prototypes that create new technology, space, and service experiences for meetings and work. Marriott Hotels & Resorts general managers are experiencing the prototypes, offering immediate feedback, and ultimately helping 'co-create' meeting experiences of the future in real time.
Having worked together for more than 40 years, Marriott and Steelcase have a history of collaborating to provide business travelers with satisfying work settings.
"People need environments that help them innovate and inspire them to do great work," said Mark Greiner, chief experience officer, Steelcase. "With business executives working remotely more frequently, work has to go where they go. By bringing choice and control to a hosted-meeting environment, Steelcase, Marriott Hotels & Resorts and IDEO are delivering an unparalleled proposition for today and tomorrow's global worker."
With its innovation and design heritage, IDEO helps companies visualize new directions that often lead to new products and service offerings. Their contributions in behavioral research and the science behind how people work have been a critical success factor for Marriott International brands in the past.
"We're thrilled to partner with Marriott Hotels & Resorts as well as Steelcase on this exciting endeavor," said Beth Viner, Associate Partner at IDEO. "It is our experience that our most innovative clients in the hospitality sector understand that it is not just about changing the physical space but instead choose to focus their attention on behavior and design. Both Marriott and Steelcase are heavily invested in creating change that affects the total experience from beginning to end."
Today's work is more global and more social, and a new generation of workers demand and expect solutions that enable them to be untethered and collaborative. With the first phase of this collaboration under way, Marriott Hotels & Resorts demonstrates its deep commitment to re-imagining hospitality for a new generation of global travelers.
IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. The company identifies new ways to serve and support people by uncovering latent needs, behaviors, and desires.