VIZERGY® Wins Best Hotel and Lodging Website in Internet Advertising Competition
Company Receives Other Honors for Independent Resort and Full-Service Brand Websites
- Marco Beach Ocean Resort – Best Hotel and Lodging Website
- Sugar Bay Resort and Spa – Outstanding Website
- Crowne Plaza Philadelphia Downtown – Outstanding Website
Both the Marco Beach and Sugar Bay sites are custom, modern designs that allow upscale independent resorts to outperform the competition. The websites utilize the latest usability best practices, including design elements such as large imagery, layered calls to action, area guides and social media integration. The sites also include professional copywriting and SEO.
While Crowne Plaza Philadelphia's website includes the same aforementioned marketing and design elements, it also adheres to InterContinental Hotels Group's brand standards, including logo usage and copy. The site also directs visitors to the brand booking engine.
"Our branded and independent clients, like all hotels and resorts, heavily depend on their independent websites," says Philip Faircloth, VIZERGY's Director of Client Marketing Services. "Our entire company takes pride in our website design and marketing, so consistently winning awards is rewarding for our team. And best of all, the websites produce tremendous traffic, travel shopper engagement and results for our clients."
About the IAC Awards
The WMA was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. The organization is made up of Internet marketing, advertising, PR and design professionals. In 1999, the WMA decided to create a new award program to recognize outstanding online advertising in all of its various forms. The IAC Awards were born. Visit the website for information on judging, sponsors and winners.
VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.