Is Pinterest Right For Hotels? A Milestone Case Study
Milestone has tested Pinterest for four hotels to discover whether or not Pinterest should be considered a viable marketing channel for the hospitality industry. Read more about our findings to decide if Pinterest is right for your hotel.
Pinterest is a new social network that lets users organize and share images. It can help you plan your wedding, find delicious new recipes, and redecorate your home but the question we are getting from our clients is: should hotels be on Pinterest? A lot of articles have been written about how Pinterest can be used for businesses. However, few articles show if Pinterest has concrete ROI potential for non retail businesses. Before taking a position on Pinterest, we decided to experiment with four different hotels to see if it's worth ours and our client's time.
Case Study Metrics
We created accounts for 4 hotels in different niches, locations and categories: Grand Velas Riviera Maya, a high-end beach resort in Mexico, Inn on Bourbon, a boutique hotel in Bourbon Street, Bardessono, a luxurious Napa Valley boutique hotel, and Ramada Pacific, a collective of hotels on the west coast. The case study ran for 5 weeks and was done the following way:
- Created accounts for each hotel
- Created boards with different niche categories such as Local Food, Weddings, and Beaches.
- Pinned photos from hotel's website and blogs using keyword rich descriptions every other day
- Interacted with other users by following them and repining and liking their pins
- Monitored accounts weekly
To see results and key findings of the case study, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
