Source: Milestone Inc.
Milestone Insights ResearchTeam

With the ever increasing importance of guest reviews for online success, it is more crucial than ever to manage your property's online reputation, and to make sure as many guests as possible are leaving reviews on the many popular review websites. Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are affected by frequency and quality of reviews.

In our ongoing effort to keep clients informed on best practices for online success, the Social Media team at Milestone has created a simple how-to guide for helping to increase the quality and quantity of online guest reviews, as well as what common pitfalls to avoid. To get the guide, go to Milestone Insights.

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

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