Wyndham Hotel Group Launches Initiatives to Drive Direct Business to Hotels
"Our responsibility to owners is to help them sell their hotel rooms at the right time and to the right customer," said Eric Danziger, Wyndham Hotel Group president and chief executive officer. "By providing tools such as WynReview and MyRequest, we are helping them to position their hotels so that consumers want to stay with them."
Wyndham Hotel Group also announced the launch of mobile sites that will help to capture more same-day bookings while providing easy-to-use mobile interfaces to consumers. Each mobile site is built specifically for smartphone devices and designed to complement the unique look and feel of each brand while requiring less clicks. The sites will feature TripAdvisor ratings and an express book feature to be launched in May.
In the next few months, Wyndham Hotel Group will introduce free mobile apps for its Wyndham Hotels and Resorts®, Days Inn® and Super 8® brands that will be available on both Android and Apple operating systems. Mobile apps for the remaining brands in Wyndham Hotel Group's portfolio as well as tablet apps will be released throughout the year.
"It's important that our brands have the bandwidth to reach customers where they are as they travel and make last-minute decisions about where to book," said Danziger. "Consumers booked close to $3 billion in travel from their mobile devices last year. That's why we developed mobile solutions that complement the brand experience, engage our consumers and drive direct bookings."
Earlier this year, the company launched WyndhamHotelGroup.com, a new website designed to engage consumers with the company's family of brands while helping to drive incremental bookings for hotel owners. The Hotel Group also introduced TripAdvisor reviews on its guest loyalty program site, WyndhamRewards.com, and on its hotel brand websites. The reviews help potential guests make more informed decisions based on fellow travelers' feedback, providing them with a one-stop shop.
In addition, the company is one of the six founders of Room Key, a hotel search engine launched in January. Room Key was developed to provide the simplicity, transparency and breadth of choice consumers have come to expect from a search engine, while delivering the flexibility, accuracy and assurance consumers have long enjoyed from hoteliers. Consumers shopping on Roomkey.com book directly with the chosen hotel brand.
About Wyndham Hotel Group
Wyndham Hotel Group is the world"s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company"s global portfolio consists of approximately 7,700 properties and over 668,500 rooms in 71 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company"s guest loyalty program, offers more than 40 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information, visit www.wyndhamworldwide.com.