Accor launches PLANET 21 - Sustainability program involving all its hotels and customers
Since 1994, when Accor first established its Environment Department, the Group has adopted numerous solutions to contribute to the development of local communities, reduce water and energy consumption and limit the environmental footprint of its hotels. With PLANET 21, Accor is reinforcing its determination to put sustainable development at the heart of its activities: 21 commitments that involve customers, partners and employees in order to improve Accor"s sustainability performance.
For these reasons, the new PLANET 21 strategy includes a program to engage customers, inviting them to contribute to the hotels' actions and achievements . From making a reservation to staying and or dining in Accor hotels, customers will discover a rich and diverse array of messages that will encourage them to contribute actively to the hotel's action through a few simple gestures. The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate without ever making them feel guilty.
To guarantee the credibility of this program, hotels can only use the PLANET 21 messages if they comply with a certain level of performance in terms of sustainable development, assessed according to a list of 65 check points or if they achieved an internationally recognized external certification.
Because it is no longer possible to tackle issues of sustainable development in a purely intuitive manner, Accor has commissioned two unprecedented international surveys to obtain comprehensive and objective information. In 2011, the Group carried out a study on its environmental footprint that enabled it to measure accurately the main impacts, define priorities for action and identify new challenges. This work was preceded by a survey measuring the expectations of international hotel which showed that sustainable development is a growing criterion of choice for both leisure and business customers.
Sophie Flak, Executive Vice President Sustainable Development and Academies for Accor adds: "Today, 70% of our major account customers have integrated sustainable development criteria in their supplier policies, and one out of two these customers says they take this criterion into account when choosing a hotel! We used these findings to implement PLANET 21: a program covering all our social, societal and environmental commitments, with precise goals, that unites our employees and offers our customers an opportunity to participate."
PLANET 21"s sponsor – Tristan Lecomte, Founder of Alter Eco and Pur Projet | Among the 21 goals of its program, Accor is also deepening its focus on preserving the ecosystems in which its hotels operate. A pioneer in reforestation, Accor has financed the planting of over two million trees worldwide, sharing the laundry cost savings generated through an innovative program that engages both hotels and guests.
To accelerate rollout of this program, Accor is relying on the expertise of Tristan Lecomte, founder of Alter Eco and Pur Projet and an expert in development of community forestation projects. "PLANET 21 aligns perfectly with Pur Projet approach. With the contribution made by their guests, hotels participate directly in protecting their environment and the development of local communities. My aim is to support development of this program by integrating it more closely and more locally in the Group's different business lines," says Tristan Lecomte.
With PLANET 21, Accor aims to reinvent the hotel industry on a sustainable basis by mobilizing its employees, guests and partners.
VP EMEA Communications and Global Media Relations
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.