VingCard Elsafe Collaborates in Mobile Hotel Booking Functionality for Automobiles
Technology allows drivers to reserve rooms while driving and open guestroom locks with car keys.
VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, has partnered with BMW Group, manufacturer of premium automobiles, on the development of revolutionary technology that will enable drivers to book hotel rooms on the go and then access their guestrooms using their car keys. The collaboration between VingCard Elsafe and the BMW Group will change the way travelers book last-minute hotel reservations.
"Once again, VingCard Elsafe is at the very forefront of hotel security technology, giving hoteliers and consumers access to the kind of exciting innovation that only recently seemed like science fiction," says Tim Shea, President of ASSA ABOY Hospitality. "This collaboration is the pinnacle of convenience for today"s on-the-go travelers, and it further demonstrates VingCard Elsafe"s commitment to accommodating these increasingly self-sufficient consumers. This innovation complements VingCard Elsafe"s award-winning Mobile Keys technology platform, which leverages NFC to instantly turn any mobile device—smartphone, tablet computer, car key—into a guestroom access key."
The hotel reservations interface in the BMW Group"s research vehicle is safe to use while driving, unlike other forms of mobile booking. Consumers can employ the service with confidence, knowing that user data and payment information is securely transmitted by BMW-backed encryption. Moreover, the drivers will receive special hotel discounts and offers in association with this technology, in addition to special recognition within the hotel.
The arrangement carries special benefits for participating hotels, as well. Besides access to an elite source market—upscale BMW drivers who are looking to immediately make a hotel booking—hoteliers also receive valuable, detailed guest profile data if the customer explicitly wants to share this data. This information will allow for extraordinary customer relationship management and highly targeting marketing opportunities. Furthermore, the system allows for a streamlined transaction, since the booking and check-in process are completely automated.
VingCard Elsafe is the world leader in developing locking systems, electronic in-room safes and energy management solutions for the hospitality industry, offering user-friendly systems that meet the unique operational needs of hotels and resorts. For more information, please visit www.vingcardelsafe.com.
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About ASSA ABLOY Hospitality
The global leader in hotel security technology for nearly 40 years, ASSA ABLOY Hospitality is a part of the ASSA ABLOY Group, a publicly listed company with 47,000 employees. With products installed in properties all over the world, securing millions of guestrooms globally, the company's comprehensive range of security and technology solutions is comprised of VingCard electronic locks, Elsafe in-room safes, integrated software platforms and advanced mobile access solutions. Its latest innovation, ASSA ABLOY Hospitality Mobile Access provides advanced security for hotels and augments the stay experience for today's tech-savvy guests. Operating with secure Seos technology, Mobile Access allocates guestrooms and generates encrypted digital keys over a secure channel. This allows users to bypass the front desk and access their assigned guestrooms via their personal smart phones and watches. In order to provide best-in-class customer service, ASSA ABLOY Hospitality offers support in more than 166 countries worldwide. For more information, please visit www.assaabloyhospitality.com.