Leveraging the Latest Search Trends
Search trends are constantly evolving. In this article, we share some of the latest search trends and their impact on overall internet marketing strategy.
Most Notable Search Trends - In February alone, Google lunched 40+ changes to their algorithms. Also, Bing launched its "Whole Page Relevance" update, which is calculated based on higher click-through rates. Like Google, Bing is also favoring hot, trending, and fresh content on the site. Furthermore, Google also announced adding semantic search along with keyword search in March.
All these changes are driven to improve overall search results. Here is the brief list of what these changes are and robust strategies businesses can deploy to leverage these changes.
Google"s and Bing latest update heavily support site freshness, local relevancy, and multimedia. Some of the most relevant changes launched in February (http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html) and March (http://insidesearch.blogspot.com/2012/04/search-quality-highlights-50-changes.html) were focused towards Google"s ultimate goal - make searching better for users. Google stresses relevance and penalizes those who use tricks to make their site seem more relevant. Some of the notable changes during this update include website freshness, engagement score, higher real estate to fresher images and video"s in universal search and giving more prominence to local results in universal search. Here are several strategies businesses can deploy to leverage these changes.
- Freshness and engagement
- Importance of multimedia
- Prominence of local results in universal search (Venice update)
- Semantic Indexing
To read the full article and find out several robust strategies that hotels can deploy to leverage these changes, go to Milestone Insights
.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
