Industry Update
External Article23 May 2012

The change in hotel search

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DELETED: World Independent Hotel Promotion (WIHP)

The last 5 years have seen a major shift in the way travelers search for hotels online. Some years ago when the traveler emancipated from Travel Agents and started doing their own hotel search the typical search could would have started with a broad query such as “Hotel in New York” and then drill down from there, as the traveler created their shortlist of hotels. Not so anymore. Since 2004 hotel search via broad queries has been on a steady decline. In most major cities the search volume for “hotels in [city]” has lost over 70% in just the last 6 years.

Read the full article at World Independent Hotel Promotion (WIHP)

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